J350 Lecture Notes, Week 4
J350 Lecture Notes, Week 4 J 350
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This 2 page Class Notes was uploaded by Kaitlyn Endo on Monday August 24, 2015. The Class Notes belongs to J 350 at University of Oregon taught by Chandler C in Spring 2015. Since its upload, it has received 25 views. For similar materials see Princ Public Relations in Social Science at University of Oregon.
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Date Created: 08/24/15
J350 Lecture Notes Week 4 Wednesday Public relations as a profession has evolved and matured over 200 years Investor relations emerged during the 19505 as the US embarked on a 20year economic expansion Volume of shares trading in the stock market rose dramatically Shareholders became another public with publicly traded companies needed to communicate PRIR similarities o 2 way communication Transparent Whats going onscanning Research Proactive News releases Speeches Building relationships to enhance an org s reputation and establish trust in its policies products and services Formulating news releases fact sheets and other information for electronic and print distribution 0 Developing management speeches and multimedia presentations PRIR differences 0 Solid background in nance 0 Part of management function has to be with Csuite o Audience the investment community the nancial and industrytrade media 0 Messages content of IR messages is focused on a company s strategic direction operational initiatives management expertise and nancial performance 0 Channels roadshows earnings teleconferences and webcasts Wall Street investor conferences oneonone investor meetings annual reports annual meetings with shareholders 0 Communication process the timing and content of information shared with investors is regulated by the Securities and Exchange Commission and stock exchanges Footnotes C00 is important because they are the ones thinking about new products day to day operations if operation initiatives new product need to be connected to IR Footnote IR doing more two way communication because Federally regulated public companies have to communicate 0000000 0 with shareholders if you don t investorsshareholders can pull out an sell their shares What s the Responsibility of Investor Relations 0 MRI 0 To enable the most effective two way communication between a company the nancial community and other constituencies which ultimately contributes to a company s securities achieving fair valuation SEC Guidelines For Communications 0 Material information is generally de ned as any info that is reasonably certain to in uence investors buy or sell decisions or to have a signi cant impact on market price 0 whenever a company learns it has made a non intentional selective disclosure of material info it must make a prompt disclosure 8K 0 Examples of Material events include Additional nancing or borrowing A merger or acquisition or joint venture New tec developments Regulatory actions Opening of new manufacturing facilities or closing of existing facilities 00000 0 Enron charged with distribution of a misleading news release about company s expected nancial performance Quarterly news release indicated the company was quoton trackquot for strong earning growth in 2002 Three months later the company was bankrupt ln criminal trail the Enron head of IR was se ntenced to 18 months for aiding and abetting securities fraud 0 SEC Guidelines for Communication 0 To achieve full and fair disclosure communications cannot be false misleading or incomplete 0 When a company intentionally disclosures material info it must be thru public disclosure a broadly distributed news release not selective disclosure
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