JOMC 101 first week
JOMC 101 first week JOMC 360
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This 3 page Class Notes was uploaded by Kyle Marshall on Saturday August 29, 2015. The Class Notes belongs to JOMC 360 at University of North Carolina - Chapel Hill taught by KING,SUSAN R in Fall 2015. Since its upload, it has received 197 views. For similar materials see THE MEDIA REVOLUTION in Culture at University of North Carolina - Chapel Hill.
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Date Created: 08/29/15
IOMC101 82415 Gutenberg Bible first book on printing press 0 Year 1450 the birth of mass communication Greeks introduced formal communication organized lettering system The goals of Media Educate Entertain Enrich Engage Empower Enlighten o Facets of communication from objective world of news media to persuasive realms of advertising public relations etc 82615 Communication is a story of Disruption Gutenberg o Disrupted the Dark Ages with his printing press 0 Changed communication amp how people think 0 Before him news traveled orally 0 Evolution of global society in 50 years he printed 20 million books Zuckerberg o 2 1St century disrupter o 50 of facebook users get their news from Facebook Iournalism 20 0 Online mobile 0 In high demand 0 Aggregated 0 Interactive journalism news Early broadcast news Cronkite amp Shepard o The stations choose the story I internet rejects this notion as it is interactive users Talk Backquot Today journalism is leaving print becoming web based 0 Mainstream media bloggers social media I Everyone is a journalist Content providers 0 Citizen journalists o Activists 0 PR amp advertising I NO MORE GATEKEEPERS The State of the News Media 2014 o Amazon s Ieff Bezos buys Washington Post 0 Buzzfeed starts reporting news o Mashable turns to Native advertising I Native sell space on website that looks like news State ofthe News Media 2015 0 Mobile audience format news for phone I Affects substance amp format Shifts in Power no longer one person to many news is interactive many to many 0 Facebook 15 billion users 0 Twitter 300 million users 0 Mobile devices 5 billion users
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