UT / Advertising / ADV 319 / UT - ADV 319 - ADV Week 1 - Class Notes

UT - ADV 319 - ADV Week 1 - Class Notes

UT - ADV 319 - ADV Week 1 - Class Notes
Description

School: University of Texas at Austin

Department: Advertising

Course: Psychology of Advertising

Professor: Close-schienbaum

Term: Summer 2015

Tags:

Cost: Free

Name: ADV Week 1

Description: week 1 of class notes

Uploaded: 01/29/2018

3 Pages 182 Views 26 Unlocks
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9 pages

Lecture Notes from Day 1- Lecture 04 (sept. 11)

Summer 2015

Close-Schienbaum

ADV 319

Format: typed, indentations indicate an explanation of the topic, asterisks on the right indicate side-notes in the lecture
5 pages

ADV 319 Chapter 1 Textbook Notes

Summer 2015

Close-Schienbaum

ADV 319

This is a cohesive set of notes from Chapter 1 of Consumer Behavior.
10 pages

ADV 319 Chapter 2 Notes

Summer 2015

Close-Schienbaum

ADV 319

This is a comprehensive set of notes from Consumer Behavior chapter 2.
8 pages

Lecture Notes Sept. 21-25

Summer 2015

Close-Schienbaum

ADV 319

Hi everyone, I am really sorry these are late! Totally my bad, look out for the study guide for Exam 1 coming out by Monday Afternoon ( I will also send the link through canvas) Best of luck, Josie
9 pages

Study Guide Exam 1

Summer 2015

Close-Schienbaum

ADV 319

This is a comprehensive study guide organized by the units we've covered in class. Enjoy and good studying!
11 pages

ADV 319 Exam Quick Review

Summer 2015

Close-Schienbaum

ADV 319

This is a great bunch of notes for Dr. Close's exam, especially if you waited until the last minute to study. Includes a table of contents for easy navigation!
22 pages

ADV 319 Quick n Dirty Study Guide

Summer 2015

Close-Schienbaum

ADV 319

This is a great bunch of condensed but thorough notes for Dr. Close's exam, especially if you waited until the last minute to study. Includes a table of contents for easy navigation! Good luck.
6 pages

Lecture Notes Oct. 5-7

Summer 2015

Close-Schienbaum

ADV 319

I didn't include my notes from the In Class Lecture on Oct. 5 because it was an exact repeat. If you would like the notes from Oct. 5th feel free to email me (jmaclean@utexas.edu) or message me on canvas and I will send them to you.
8 pages

Lecture Notes for Oct. 12-16th

Summer 2015

Close-Schienbaum

ADV 319

So sorry these are late! I was at a tournament and didn't have good wifi at the hotel. As usual, email me with any questions, comments, or concerns!
8 pages

Lecture Notes for Oct. 12-16th

Summer 2015

Close-Schienbaum

ADV 319

So sorry these are late! I was at a tournament and didn't have good wifi at the hotel. As usual, email me with any questions, comments, or concerns!
8 pages

Lecture Notes for Oct. 12-16th

Summer 2015

Close-Schienbaum

ADV 319

So sorry these are late! I was at a tournament and didn't have good wifi at the hotel. As usual, email me with any questions, comments, or concerns!
12 pages

Study Guide: Exam 2

Summer 2015

Close-Schienbaum

ADV 319

As always, let me know if you have any questions!
5 pages

Lectures 18-20

Summer 2015

Close-Schienbaum

ADV 319

Sorry this is late y'all! I'll make sure this upcoming week's get out earlier
4 pages

Lectures 22 and 23

Summer 2015

Close-Schienbaum

ADV 319

Study Guide for Test 3 coming soon!
8 pages

Exam 3 Study Guide

Summer 2015

Close-Schienbaum

ADV 319

Covers Ch. 13-17
3 pages

Notes Mon. Nov 30th

Summer 2015

Close-Schienbaum

ADV 319

Because we have literally one class this week... Reminders: Test Wednesday Paper due Friday (both in class, bring your laptop)
8 pages

Study Guide 3 Upload Pt. 2

Summer 2015

Close-Schienbaum

ADV 319

For some reason the first study guide did not upload correctly, so here it is again. Let me know if you have problems with it and I can just email it to you! Josie
14 pages

Exam 3 (Ch. 7-9) Study Guide

Summer 2015

Close-Schienbaum

ADV 319

A comprehensive study guide for Dr. Kevin Thomas' Psychology of Advertising class (ADV319), Exam #3! Includes definitions and overall concepts from both his in-class lecture and the textbook, and answers all questions from the study guide he provided. Chapter 7: The Self Chapter 8: Attitude and Persuasion Chapter 9: Group and Situational Effects
16 pages

Summer 2015

Close-Schienbaum

ADV 319

No4 Ps, defined - Product (good or service), Price (dollar, value), Promotion (PR, advertising), Place (distribution)
22 pages

Summer 2015

Close-Schienbaum

ADV 319

ADV 319 Exam 2 Study Guide Thursday, March 30th https://quizlet
5 pages

ADV Week 2

Summer 2015

Close-Schienbaum

ADV 319

Week 2 of class, notes
4 pages

ADV Week 3

Summer 2015

Close-Schienbaum

ADV 319

week 3 notes; chapter 4
21 pages

ADV Exam 1 Study Guide

Summer 2015

Close-Schienbaum

ADV 319

study guide for first exam
4 pages

ADV Week 5

Summer 2015

Close-Schienbaum

ADV 319

week 5 notes
12 pages

ADV Exam 2 Review

Summer 2015

Close-Schienbaum

ADV 319

study guide for exam 2
3 pages

ADV Week 7

Summer 2015

Close-Schienbaum

ADV 319

week 7 notes
4 pages

ADV week 8

Summer 2015

Close-Schienbaum

ADV 319

week 8 notes
20 pages

Adv exam 3 study guide

Summer 2015

Close-Schienbaum

ADV 319

exam 3

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