New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here


by: Toni Ritchie

GDHWeekTwoNotes.pdf ART 216

Marketplace > Illinois State University > Art > ART 216 > GDHWeekTwoNotes pdf
Toni Ritchie
GPA 4.0
Graphic Design History
Archana Shekara

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Graphic Design History
Archana Shekara
Class Notes
25 ?




Popular in Graphic Design History

Popular in Art

This 3 page Class Notes was uploaded by Toni Ritchie on Saturday August 29, 2015. The Class Notes belongs to ART 216 at Illinois State University taught by Archana Shekara in Summer 2015. Since its upload, it has received 30 views. For similar materials see Graphic Design History in Art at Illinois State University.


Reviews for GDHWeekTwoNotes.pdf


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 08/29/15
Johann Gutenberg Born in Mainz Germany Inventor of moveable type textura type style popular because of scribes Gutenberg s Bible 12082 pages 11 34 inch by 14 inch book 9 pages had 40 lines 10th page had 41 lines the rest of the pages had 43 lines 30 books made from vellum the rest were made out of paper 290 different characters where made for the book One page contained at least 2194 characters Psalter in Latin contained the rst logo printers marker rst color printing in Europe Watch video The Machine that Made Us with Stephen Fry Other designers to know Nicholas Jenson 1420 1480 Jenson who was initially serving as an apprentice at the Paris mint and later as Master of the Royal mint of Tours France was highly skilled cutter of dies used for striking coin He established Venice s second press Jenson is widely known as the greatest typeface designer and cutter rests on the type rst used in Eusebius s De preparation evangelica which presents the full roman type design Part of the in uence on Jenson s fonts is their extreme legibility his ability to design space between the letters and within each form to create an even tone throughout the page that helped him created a mark in history He was bestowed the title of Count Palatine for his religious publications by Pope Sixtus IV before his death Claude Garamond 1480 1561 Garamond was the rst punch cutter to work independently of printing rms His roman typefaces were designed with such perfection the French printers in the sixteenth century were able to print books of extraordinary legibility and beauty He elimi nated Gothic styles from compositors cases all over Europe Garamond established an independent type foundry to sell cast type ready to distribute into the compositors case This was a rst step away from the all in one scholar publisher typefound er printer bookseller that had begun He allowed closer word spacing and a harmony of design between capitals lowercase letters and italics To maintain their status as standards of typographic beauty and readability William Caslon 1692 1766 Caslon opened a shop for bookbinding using his engraving skills For sixty years his font was virtually all English printing and soon followed English colonialism around the world Carson s font was introduced to North America and was used extensively including the nal printing of the Declaration of Independence His font owed its popularity and appeal to an outstanding legibility and sturdy texture that made them comfortable to the eye he increased the contrast between thick and thin strokes by making the former slightly heavier Caslon s fonts have a variety in their design giving them an uneven rhythmic texture that adds to their visual interest and appeal he worked in a tradition of Old Style roman typographic design John Baskerville 1706 1775 Baskerville was an innovator who broke the prevailing rules of design and printing in the books he produced as his press in Birmingham England All facets of the bookmaking process He designed cast and set type improved the printing press conceived and commissioned new papers and designed and published the books he printed He was an established master writing teacher stonecutter and a manufacturer of japanned ware He was an artist who wanted to control all aspects or book design and production He represented the zenith of the transitional style bridging the gap between Old Style and modern text design His letters possessed a new elegance and lightness Baskerville s type was wider the weight contrast between thick and thin strokes is increased and the placement of the thickest part of the letter is different Baskerville s serifs owed smoothly out of the major strokes and terminate as re ned points While his italic letters resembled master handwriting Baskerville opted for the pure typographic book with wide margins and a liberal use of space between letters and lines were used around his magni cent alphabet Baskerville preferred using perfect alignment between the inch thick brass platen and the smooth stone press bed Giambattisa Bodoni 1740 1813 Bodoni was given the charge of being the Ferdinand Duke of Parma s private printer His initial design in uence was Fournier Ie Jeune Bodoni redesigned the roman letterforms to give them a more mathematical geometrical and mechanical appearance Bodo ni reinvented the serifs by using sharp right angles and eliminating the the tapered ow of the serif into the upright stroke in Old Style roman Bodoni s ideal design was cleanness good taste charm and regularity In Bodoni s page layouts where open simple page design with generous margins wide letter and line spacing and large areas of white space along with appearance of generous leading


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.