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FAU - MAR 4503 - Class Notes - Week 2

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School: Florida Atlantic University
Department: Marketing
Course: Consumer Behavior
Professor: Irina toteva
Term: Spring 2018
Tags: Marketing, ConsumerBehavior, and perception
Name: Consumer Behavior
Description: Perception how marketers can expose consumers to a brand
Uploaded: 02/12/2018
MAR 4503 - Class Notes - Week 1
1 pages

Consumer & Social Wellbeing

Spring 2018

Irina toteva

MAR 4503

Intro chapter of consumer behavior. Quick overview of consumer and social wellbeing
MAR 4503 - Study Guide - Midterm
6 pages

Consumer Behavior Test 1 Study Guide

Spring 2018

Irina toteva

MAR 4503

What is consumer behavior Consumer and Social Well-Being Perception Learning and Memory Motivation and Affect The Self Personality

MAR 4503 - Class Notes - Week 8
1 pages

Consumer Behavior- Attitude

Spring 2018

Irina toteva

MAR 4503

Attitude in Consumer Behavior Test #2
MAR 4503 - Study Guide - Midterm
18 pages

Test 2 Study Guide- Consumer Behavior (Including Essay Questions!)

Spring 2018

Irina toteva

MAR 4503

Consumer Behavior Test 2 -Attitude -Persuasion -Decision Making -Consumption, Satisfaction, and Disposal Essay Questions at the bottom
MAR 4503 - Class Notes - Week 9
2 pages

Consumer Behavior- Persuasion

Spring 2018

Irina toteva

MAR 4503

Persuasion -Source Factors -Message Factors -Emotional vs Rational Appeals -Elaboration Likelihood Model
MAR 4503 - Study Guide - Final
6 pages

Consumer Behavior Test 3 Study Guide

Spring 2018

Irina toteva

MAR 4503

This study guide covers -Groups & Opinion Leaders -Income, Social Class, Subcultures -Culture
References:
rites of intensification calendrical rituals
csc 435 depaul csc 435 depaul
Who was Charles Hamilton? Who was Charles Hamilton?
What is the definition of Inconsistency Management? How do you handle inconsistencies?
Which term is called for air rushing out of a punctured tire? Explain what freedom of motion is.
What are the four main categories of compounds? What is the first element named using the exact element name?
What is the meaning of molarity and dilution? What is a oxidation reduction and reactions?
Which manager watches over numbers for the manager or owner? What does CAGR in finance mean?
What is the order of tax elements? What is the order of tax elements?
MAR 4503 - Class Notes - Week 1
1 pages

Consumer & Social Wellbeing

Spring 2018

Irina toteva

MAR 4503

Intro chapter of consumer behavior. Quick overview of consumer and social wellbeing
MAR 4503 - Study Guide - Midterm
6 pages

Consumer Behavior Test 1 Study Guide

Spring 2018

Irina toteva

MAR 4503

What is consumer behavior Consumer and Social Well-Being Perception Learning and Memory Motivation and Affect The Self Personality

MAR 4503 - Class Notes - Week 8
1 pages

Consumer Behavior- Attitude

Spring 2018

Irina toteva

MAR 4503

Attitude in Consumer Behavior Test #2
MAR 4503 - Study Guide - Midterm
18 pages

Test 2 Study Guide- Consumer Behavior (Including Essay Questions!)

Spring 2018

Irina toteva

MAR 4503

Consumer Behavior Test 2 -Attitude -Persuasion -Decision Making -Consumption, Satisfaction, and Disposal Essay Questions at the bottom
MAR 4503 - Class Notes - Week 9
2 pages

Consumer Behavior- Persuasion

Spring 2018

Irina toteva

MAR 4503

Persuasion -Source Factors -Message Factors -Emotional vs Rational Appeals -Elaboration Likelihood Model
MAR 4503 - Study Guide - Final
6 pages

Consumer Behavior Test 3 Study Guide

Spring 2018

Irina toteva

MAR 4503

This study guide covers -Groups & Opinion Leaders -Income, Social Class, Subcultures -Culture
MAR 4503 - Class Notes - Week 8
1 pages

Consumer Behavior- Attitude

Spring 2018

Irina toteva

MAR 4503

Attitude in Consumer Behavior Test #2
MAR 4503 - Class Notes - Week 1
1 pages

Consumer & Social Wellbeing

Spring 2018

Irina toteva

MAR 4503

Intro chapter of consumer behavior. Quick overview of consumer and social wellbeing
MAR 4503 - Study Guide - Midterm
6 pages

Consumer Behavior Test 1 Study Guide

Spring 2018

Irina toteva

MAR 4503

What is consumer behavior Consumer and Social Well-Being Perception Learning and Memory Motivation and Affect The Self Personality

MAR 4503 - Study Guide - Midterm
18 pages

Test 2 Study Guide- Consumer Behavior (Including Essay Questions!)

Spring 2018

Irina toteva

MAR 4503

Consumer Behavior Test 2 -Attitude -Persuasion -Decision Making -Consumption, Satisfaction, and Disposal Essay Questions at the bottom
MAR 4503 - Class Notes - Week 9
2 pages

Consumer Behavior- Persuasion

Spring 2018

Irina toteva

MAR 4503

Persuasion -Source Factors -Message Factors -Emotional vs Rational Appeals -Elaboration Likelihood Model
MAR 4503 - Study Guide - Final
6 pages

Consumer Behavior Test 3 Study Guide

Spring 2018

Irina toteva

MAR 4503

This study guide covers -Groups & Opinion Leaders -Income, Social Class, Subcultures -Culture