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FAU - MAR 4503 - Class Notes - Week 2

Description

MAR 4503 - Class Notes - Week 1
1 pages

Consumer & Social Wellbeing

Spring 2018

Irina toteva

MAR 4503

Intro chapter of consumer behavior. Quick overview of consumer and social wellbeing

MAR 4503 - Study Guide - Midterm
6 pages

Consumer Behavior Test 1 Study Guide

Spring 2018

Irina toteva

MAR 4503

What is consumer behavior Consumer and Social Well-Being Perception Learning and Memory Motivation and Affect The Self Personality

MAR 4503 - Class Notes - Week 8
1 pages

Consumer Behavior- Attitude

Spring 2018

Irina toteva

MAR 4503

Attitude in Consumer Behavior Test #2

MAR 4503 - Study Guide - Midterm
18 pages

Test 2 Study Guide- Consumer Behavior (Including Essay Questions!)

Spring 2018

Irina toteva

MAR 4503

Consumer Behavior Test 2 -Attitude -Persuasion -Decision Making -Consumption, Satisfaction, and Disposal Essay Questions at the bottom

MAR 4503 - Class Notes - Week 9
2 pages

Consumer Behavior- Persuasion

Spring 2018

Irina toteva

MAR 4503

Persuasion -Source Factors -Message Factors -Emotional vs Rational Appeals -Elaboration Likelihood Model

MAR 4503 - Study Guide - Final
6 pages

Consumer Behavior Test 3 Study Guide

Spring 2018

Irina toteva

MAR 4503

This study guide covers -Groups & Opinion Leaders -Income, Social Class, Subcultures -Culture

MAR 4503 - Class Notes - Week 8
1 pages

Consumer Behavior- Attitude

Spring 2018

Irina toteva

MAR 4503

Attitude in Consumer Behavior Test #2

MAR 4503 - Class Notes - Week 1
1 pages

Consumer & Social Wellbeing

Spring 2018

Irina toteva

MAR 4503

Intro chapter of consumer behavior. Quick overview of consumer and social wellbeing

MAR 4503 - Study Guide - Midterm
6 pages

Consumer Behavior Test 1 Study Guide

Spring 2018

Irina toteva

MAR 4503

What is consumer behavior Consumer and Social Well-Being Perception Learning and Memory Motivation and Affect The Self Personality

MAR 4503 - Study Guide - Midterm
18 pages

Test 2 Study Guide- Consumer Behavior (Including Essay Questions!)

Spring 2018

Irina toteva

MAR 4503

Consumer Behavior Test 2 -Attitude -Persuasion -Decision Making -Consumption, Satisfaction, and Disposal Essay Questions at the bottom

MAR 4503 - Class Notes - Week 9
2 pages

Consumer Behavior- Persuasion

Spring 2018

Irina toteva

MAR 4503

Persuasion -Source Factors -Message Factors -Emotional vs Rational Appeals -Elaboration Likelihood Model

MAR 4503 - Study Guide - Final
6 pages

Consumer Behavior Test 3 Study Guide

Spring 2018

Irina toteva

MAR 4503

This study guide covers -Groups & Opinion Leaders -Income, Social Class, Subcultures -Culture