Week 1 Lecture Notes (Chapt 1 & 2)
Week 1 Lecture Notes (Chapt 1 & 2) JOUR 101 001
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Popular in Journalism and Mass Communications
This 3 page Class Notes was uploaded by Eliza Lynch on Sunday August 30, 2015. The Class Notes belongs to JOUR 101 001 at University of South Carolina taught by Chris Huebner in Summer 2015. Since its upload, it has received 209 views. For similar materials see Media and Society in Journalism and Mass Communications at University of South Carolina.
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Can you just teach this course please? lol :)
-Miss Randi Bogan
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Date Created: 08/30/15
82015 JOURN 101 CHAPT 1 Communication the creation and use of symbol systems that convey infomeaning Use to persuade Used to create a culturelifestyle within the world around it symbols used to communicate meeting ex greek letters on a tshirt linear model of communication gt Sendersource sending a message to a receiverchannel twittersocial media Culture symbols of expression that individuals and groups in societies use to makes sense of daily life to articulate their values system of believes and values that people align themselves around Ex sports fashion mass communication we have the ability to createinfluence culture McCracken s movement of meaning model Culturally constituted worldgt consumer goods gt individual consumer 82715 Stories power media storiesideas are what really have the ability to connect people to one another understanding culture is crucial for effective communication brings value to what you do on a daily basis Shifting values postmodern culture individualism rationalism to paradox self contradictions influence by social systems around us often influenced by othersthings around us more than our own individual viewpoints Themes we are seeing among mediapostmodernist culture 1 Populism belief in the wisdom or values of the common people promotion of the middle class narrative way of separating the elitist class w the common folk 2 Diversity fragmentation the juxtaposition of old and new transforming older ideas and creating something new out of them EX Blurred lines reused old material Marvin gay song 3 Nostalgiadesire to return to premodern values want to look back to the past and glorify it ex Artisan movement we now want things made by hands and not machines 4 Paradox willingness to accept paradox margining of retrobeliefs and contemporary culture social media use Digital Media 1 Low barriers of entry we all have the same access to technology as the media industries do 2 Access to digital technology we all have the ability to create w the same powerful amp digital technology as professional s do 3 Group polarization creates the idea that communities emerge w their own belief systems that tend to conflict with others tends to lead to the strengthening of one s belief same info is recycled so we continue to believe it confirms their own biases toward them YouTube page who believes world will end a certain date 4 Audience now have audiences we have an unforeseen audience due to social media that everyone is viewing what we post celebrity effect often governs how we act online Rate of penetration the amount of time It takes for technology to be adopted by 50 million people radio 38 years phone 20 years television 13 years internet 4 years Facebook 36 years twitter 3 years iPad 2 years googe 88 days CHAPT 2 The Deve0pment of the Web Birth amp Evolution of the web ARPA net was formed during the cold war as a way to continueshare research quicker and easier and to combat any sort of missile attack from the Russians Tim Berners Lee created the world wide web www saw a need for communicationcollaboration so he created a solution 1992 web browsers HTML combined to help people navigate web browsers to help popularize it CERN programing software late 80s AOL became the first highest speed provider AOL users connected through dial up access 2001 AOL merged w Time Warner a sign of the economic viability of the internet for media companies as broadband became available companies began offering DSL and broadband packages cable amp internet By 2007 ATampT and Comcast were the two largest companies in the US Digital Communication email is one of the earliest services 1997 AOL instant messenger allowed real time communication 1998 google released its first search engine 1994 when Jerry began to influence the web there were 22000 websites indexed now there are 60000000000000 2002 there was a shift w how people wanted to communicate and create content the birth of Friendster Social media digital media platforms that allow users to create content and interact with content 5 Categories of Social Media 1 Blogs blogspot etc 2 Collaborative projects wikipedia etc 3 Content communities lego etc 4 Social networking sites facebook etc 5 Virtual Worlds World of War crafts controlling an avatar etc lead to the ability of us to create content publish it and then distribute it Mobile devices have the ability to accelerate convergence converging of content delivery amp technology phone has replaced everything in one old radio shack flyer convergence The economics of the web attention economy and intention economy mobile media means that we are no longer interruptedwe re in full control we as consumers of the media dictate the market for what is soldcommunicated to us