School: University of Florida

Department: Marketing

Course: Principles of Marketing

Professor: Richard lutz

Term: Fall 2018

Tags: intro, Mar, value, utility, buyer, Seller, goods, services, Exchange, customer, manaement, share, STP, business, orientations, Buy, and Sell

Cost: Free

Name: Marketing Notes Week 1

Description: These notes cover material from lecture 1 and chapter 1 of marketing

Uploaded: 08/26/2018