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Description
Fall 2018
Richard Lutz
MAR 3023
These notes cover material from lecture 1 and chapter 1 of marketing
These notes cover lecture 2 & 3 and chapter 3
These notes cover all of the material from lecture #4 and chapter 4 in the text
Covers chapter on scanning the marketing environment
These notes cover the content of lectures 5 and 6 as well as chapter 5 from the text book
These notes cover the content of lecture 7 and 8
These notes cover all of the lecture notes for Exam 1 material
These notes cover the materials from lecture #9 and #10
These notes cover the content of lecture #11 and #12
These notes cover lecture #15 and #16 as well as chapter 12 and chapter 17
These notes cover lectures #13 and #14 as well as chapter 12 and chapter 17.
These notes cover lectures #16, 17, and 18
These notes cover lectures for Marketing exam #2
These notes cover the lecture for the MAR3023 exam 2.
These notes cover lectures 20 and 21
These notes cover lectures 22 and 23.
These notes cover lectures 25 and 26.
These notes cover all of the class content since the Midterm.
This study guide covers the lecture notes for the last exam.