Business Knowledge Assessment
Business Knowledge Assessment TAM 2300
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This 10 page Class Notes was uploaded by Sarah Jacobsen on Sunday August 30, 2015. The Class Notes belongs to TAM 2300 at University of Missouri - Columbia taught by S. LEE in Fall 2015. Since its upload, it has received 15 views. For similar materials see RETAIL FINANCE & MERCHANDISING in Textile and Apparel Management at University of Missouri - Columbia.
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Date Created: 08/30/15
Culture and Dress Week 1 08262015 What is culture 0 Learning through others and learning to adapt to our environment Culture is 0 You cant have society without culture and vise versa 0 Knowledge passed down and taught to us 0 Everything in culture is learned Components of culture 0 Non material culture abstract things values myths morals rituals 0 Material culture actual tangible items 0 High v low culture high culture is high educated sophisticated Low culture is more pop culture more lower class people Values MU s values respect responsibility social responsibility and exceHence Social control Norms o How is a culture run How do we know right from wrong 0 Ex you can only marry one person in the US Folkways 0 Ex Mowing your lawn and not picking your nose in public Taboos amp more 0 Ex theft murder etc Sub and counter cultures Subculture 0 Different lifestyle at college then you have at home 0 counter culture 0 disagreement in values Why dress 0 Try to move away from judgment when it comes to dress 0 Look at it as part of a culture and a part of all that is in that culture or we can look at it at an individual level Everyday dresses 0 Why 0 Warmthprotection l sunscreen o Modesty l protecting us from the culture 0 Decoration l to look and feel good to t in to attract Classi cation system of dress 0 Ways to describe dress that is not judgmental Culture and Dress TAM2500 Week 1 Lewis W Hine Looking out Window 1903 1923 Culture is Created social environment Adaptations tofor the environment and social interactions Shared rules amp patterns of behavior of a group if A Taught from one generat39on to the next Components of Culture Nonmaterial culture Material culture High v low culture Socially shared ideas about what is goodrightdesirable Abstract and general morality selfdetermination de m oc racy equality conformity lf ff39 39 material comfort freedonze 5 1C1enCY efficiency privacy nationalism hard work Pr gress Social Control Norms what we ought to do influenced by values Folkways conventions in everyday life Taboos amp Mores Moral component violators often punished Cultural Blinders Ethnocentrism The assumption that one s own culture is normal Cultural Relativism Recognition that one culture can t be judged on the standards of another Sub amp Countercultures Subculture ll Shares in the overall culture but has its own values norms and lifestyle Counterculture ll Conflicting values amp disagreement over goals ideals and policies Cultural Change No culture is static Influences of trade technology climate migration The more open a society is to the above the more rapidly change will occur Acculturationadapting foreign practices into one s culture 1 J J Cicculturated Origin Culture What is Dress Apparel Clothing Fashion Costume Everybody Dresses Warmthprotection from environment Modesty Decorationattraction of mates Social Identification Inclusive of all body namba worn on the Bland of Tanna vanuam modifications and body supplements I I Permanent Temporary Classification System of Dress i t ezE it till i m 7977 7 mimwsr hinjuaama Eran H n ELEE RoachHiggins amp Eicher 1992 p 2 Classification of Dress Body Modifications Properties Body Modifications ll Color a Hair ll VolumeampProportion a Skin El ShapeampStructure n Nails El Surface Design El Muscularskeletal system ll Texture ll Eyes El OdorampScent El SoundampMovement n Teeth a Taste ll Breath Classification of Dress Body Supplements Enclosures ll Wrapped El Suspended ll Preshaped ll Combinationtype Classification of Dress Body Supplements Attachments to Body ll Inserted ll Clipped or pressure fastened ll Adhered Classification of Dress Body Supplements Attachments to Body Enclosures Handheld Objects ll Inserted El By self ll Clipped or pressure fastened D By others ll Adhered Classification of Dress ll Advantages El Reduces using words that are biased or imply cultural superiority ll Physical form of dress items and practices and their relationship to the body El Social context I Relationship between complexity and detail apparent in any dress ensemble and the role of those elements of dress in nonverbal communication Tam 2400 Globalization and Culture 08272015 What is globalization Growth to a global or worldwide scale 0 The development of an increasingly integrated global economy trade communication technology Different perceptions of globalization o 1 Linked with modernity and post modernity o 2 View globalization as technological progress improvement in economy health and employment Different perceptions of globalization 0 negative 1 global monoculture quotcultural homogenizationquot 2 Western imperialism quotpassive consumers who have no control over the attractive marketing schemesquot 0 3 Universalism o quotconviction of what is good for us is good for othersquot 0 ex Democracy fast food dashboard dining The one culture globalization myth in marketing 0 quotglobalization of marketsquot 0 the worlds needs and desires have homogenized o the worlds development of common norms and values 0 Myths 1 technology internet brings a world culture 2 global business have brought global consumption ex McDonalds MTV Nike Honda 3 similarities in media exposure bring consumers together 4 increases wealth makes people travel so increased travel brings universal values 0 Marketing consequences OOOO o 1 Increased focus on external similarities not on internal differences 0 2 An ideal world vs the real world 0 3 Marketers make consumers adapt to the product and services One culturequot globalization myth debunked o myth 1 technology brings together but they don t make us the same 0 differences are in the ownership and usage of technology across nations 0 yes we use all search engines around the world but they are all different depending on the culture 0 and we all use social networking but the ways of using social media is different technology 0 people use new technology to do the things they used to do better nicer more efficiently 0 technology is an extension of human beings peoples behavior is 0 very stable 0 based in history 0 new technology is used to reinforce existing behavior 0 ex The colder the climate the more deep freezers and ice cream consumed 0 ex Mobile phone penetration highest where most main telephone lines o kimchi example would put jars under the ground so that is stays cool underground Now they have a kimchi refrigerator myth 2 there are global products and brands but no global consumer coherence myth 3 media brings together they don t make us the same 0 teens across the world 0 watch the same television shows and similar commercials 0 develop the same consumption patterns music fashion and technology 0 nd being with friends and watching television to be the most enjoyable way to spend time myth 4 with increased wealth peoples values become even more manifest 0 why Educated has a better understanding of their sense of culture learn about their own values and become more opinionated What kind of mindset should businesses have on global consumers 1 Markets are people 0 2 People live in the local 0 3 Going global means understanding the local 0 4 Most trusted brands are local or national 5 Understand consumers across cultures
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