School: University of Florida

Department: Marketing

Course: Principles of Marketing

Professor: Richard lutz

Term: Fall 2018

Tags: Marketing, Mar, price, Product, objective, subjective, general, specific, Indexing, segmentation, Market Segmentation, profitability, profitabilityAIo, IAO, AIO, productusage, targeting, majorityfalacy, perceptual, and maps

Cost: 25

Name: Marketing Notes Week 5

Description: These notes cover the content of lecture 7 and 8

Uploaded: 09/28/2018