School: University of Florida

Department: Marketing

Course: Principles of Marketing

Professor: Richard lutz

Term: Fall 2018

Tags: market, Marketing, MarketingResearch, products, Testing, data, internal, external, Primary, Secondary, Focus, Group, exploratory, Descriptive, causal, Observation, Survey, sample, population, Representing, testmarketing, core, Expected, Augmented, PLC, BDI, and cdi

Cost: 25

Name: Marketing Class notes week 6

Description: These notes cover the materials from lecture #9 and #10

Uploaded: 09/30/2018