Evolution of Mass Communications (WEEK 1 NOTES)
Evolution of Mass Communications (WEEK 1 NOTES) MC 1301
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This 2 page Class Notes was uploaded by Chelsea Kubenka on Monday August 31, 2015. The Class Notes belongs to MC 1301 at Texas State University taught by Laurie Fluker in Summer 2015. Since its upload, it has received 36 views. For similar materials see Introduction to Mass Communication in Journalism and Mass Communications at Texas State University.
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Date Created: 08/31/15
THE EVOLUTION OF MASS COMMUNICATION Communication process by which we assign and convey meaning in an attempt to create share understanding DIFFERENT COMMUNICATION TYPES Intrapersonalcommunication 0 Communication one has with oneself 0 Forms 0 Speaking aloud 0 Eye contact 0 Winking Daydreaming O Often called quotsilent languagequot 0 Interpersonalcommunication 0 Includes all aspects of personal interaction or contact 0 Interacting with another exchanging information and views 0 Usually 2 individuals but can be others not a large group O A thoughtful exchange debate 0 Mass communication 0 When messages are sent through technology 0 Similar to interpersonal communication much more difficult that the other types PROBLEMS WITH COMMUNICATION 0 A message that challenges a person39s experience can be rejected distorted or misinterpreted 0 Noise 0 Anything that interferes with the transmission of a message may occur 0 Feedback 0 Which is crucial may be misinterpreted unclear delayed etc GEORGE GUESS Father white mother Cherokee 0 Handicapped amp uneducated never learned to readwrite English though he wanted to 0 Cherokee felt they were meant to hunt 0 George felt such a system would give independence 0 He created the Cherokee Alphabet O 86 characters each representing a sound of language 0 Taught his daughter to read Cherokee nation adopted in 1825 0 System used to print lst US Native American newspaper The Cherokee Phoenix 0 He is better known as Sequoyah honored him with silver medal 0 English botanist names large California tree in his honor 0 Only single person in history to create and perfect a system for reading and writing a language quotSTORYTELLINGquot DEFINED 0 National Storytelling Assn NSA has defined storytelling as O quotthe art of using language vocalization andor physical movement and gesture to reveal the elements and images of a story to a specificaudiencequot quotSTORYquot DEFINED 0 NSA defines a story as O quota narrative account of a real or imagined event or eventsquot 0 A sharing of experience that passes on accumulated wisdom beliefs and values 0 Explain how things are why they are and our role and purpose 0 Building blocks of knowledge the foundation of memory and learning 0 Connect and link us to past present and future quotTELLINGquot DEFINED 0 Live person to person oral and physical presentation of a story to an audience 0 Involves direct contact between teller and listener Teller39s role is to use language and other components to communicate a story 0 Listener39s role is to bring the story to life based on the performance and on the listener39s experiences beliefs and understanding NSA39S STORYTELLING ELEMENTS 0 It is interactive teller depends on listener for response noise 0 Co creative process teller provides a picture listener fills in the blanks Storytelling is personal interpretive and human passes on the essence of who we are how we interpret events experiences 0 Storytelling is a process medium for sharing interpreting and meaning to an audience CULTURE DEFINED 0 quotthe behaviors and beliefs characteristic of a particular social ethnic or age groupquot such as the youth culture the drug culture 0 quotthe sum total of ways of living built up by a group of human beings and transmitted from one generation to anotherquot culture defines us