School: University of Florida
Department: Marketing
Course: Principles of Marketing
Professor: Richard lutz
Term: Fall 2018
Tags: Marketing, Principles, price, Mar, nonprice, competition, quality, Relationship, cost-price, Markup, price-based, and demand-based
Cost: 25
Name: MAR Week 12 Notes
Description: These notes cover lectures 20 and 21
Uploaded: 11/19/2018