School: University of Florida
Course: Principles of Marketing
Professor: Richard lutz
Term: Fall 2018
Tags: Marketing, mar3023, retail, measures, Mar, Net, sales, bran, brand, Management, shopping, star, cashcow, questionmark, dog, profitability, profit, marketshare, market, and growth
Name: MAR Week 13 Notes
Description: These notes cover lectures 22 and 23.