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UF - Class Notes - Week 5
UF - MAR3023- Week 5 Notes - Class Notes
UF - MAR3023- Week 5 Notes - Class Notes
Description
School: University of Florida
Department: Marketing
Course: Principles of Marketing
Term: Spring 2019
Tags: mar3023, week5, MarketingResearch, demand forecasting segmentation, market tracking, new product testing, ad pretesting, MIS, exploratory, Descriptive, causal, test marketing, ProductStrategy, core, Expected, Augmented, features, Benefits, product item, product line, product mix, Product Life Cycle, product class, product form, brand, market penetration, market development, product modification, product repositioning, brand development index, category development index, basic branding terminology, Brand Equity, and and packaging functions
Cost: 25
Name: MAR3023- Week 5 Notes
Description: These notes cover week 5 lectures including marketing research (demand forecasting, segmentation, market tracking, new product testing, ad pretesting, MIS, exploratory, descriptive, causal, test market
Uploaded: 03/04/2019
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