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UF / Marketing / MAR / UF - MAR3023- Week 7 Notes - Class Notes

UF - MAR3023- Week 7 Notes - Class Notes

UF - MAR3023- Week 7 Notes - Class Notes

Description

School: University of Florida
Department: Marketing
Course: Principles of Marketing
Term: Spring 2019
Tags: mar3023, week7notes, NewProductStrategy, NewProductDevelopment, LevelsofInnovation, AdoptionProcess, FactorsInfluencingRateOfDiffusion, ServicesMarketing, services, DefiningRetail, DimensionsofRetailService, GapModel, CustomerRetention, CustomerLifetimeValue, and CustomerPyramid
Cost: 25
Name: MAR3023- Week 7 Notes
Description: These notes cover week 7 lectures from New Product Strategy (New Product Development, Levels of Innovation, Adoption Process, Factors Influencing Rate of Diffusion) and Services Marketing (Characteristics of Services, Defining Retail Service, Dimensions of Service Quality, "Gap Model," Customer Retention, Customer Lifetime Value, Customer Pyramid).
Uploaded: 03/05/2019
11 Pages 104 Views 0 Unlocks
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