School: University of Florida
Course: Principles of Marketing
Term: Spring 2019
Tags: mar3023, week7notes, NewProductStrategy, NewProductDevelopment, LevelsofInnovation, AdoptionProcess, FactorsInfluencingRateOfDiffusion, ServicesMarketing, services, DefiningRetail, DimensionsofRetailService, GapModel, CustomerRetention, CustomerLifetimeValue, and CustomerPyramid
Name: MAR3023- Week 7 Notes
Description: These notes cover week 7 lectures from New Product Strategy (New Product Development, Levels of Innovation, Adoption Process, Factors Influencing Rate of Diffusion) and Services Marketing (Characteristics of Services, Defining Retail Service, Dimensions of Service Quality, "Gap Model," Customer Retention, Customer Lifetime Value, Customer Pyramid).