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UF / Marketing / MAR / UF - MAR3023- Week 8 Notes - Class Notes

UF - MAR3023- Week 8 Notes - Class Notes

UF - MAR3023- Week 8 Notes - Class Notes

Description

School: University of Florida
Department: Marketing
Course: Principles of Marketing
Term: Spring 2019
Tags: mar3023, Week8notes, Chapter 17- Integrated Marketing Communication and Direct Marketing, promotionalmix, IMCtools, tactics, Chapter 18- Advertising, Sales Promotion, and Public Relations, Chapter 19- Using Social Media and Mobile Marketing to Connect with Consumers, adtasks, theories, mediastrategy, mediamix, and salespromotions
Cost: 25
Name: MAR3023- Week 8 Notes
Description: These notes cover week 8 lecture, which includes Chapter 17- Integrated Marketing Communication and Direct Marketing (Promotional Mix, IMC Tools, Tactics) and Chapter 18- Advertising, Sales Promotion, and Public Relations, and Chapter 19- Using Social Media and Mobile Marketing to Connect with Consumers (Ad tasks, 3 theories, media strategy, media mix, types of sales promotions).
Uploaded: 03/21/2019
10 Pages 103 Views 0 Unlocks
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