9/2/15 notes Comm 330
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This 2 page Class Notes was uploaded by BrookeJ on Friday September 4, 2015. The Class Notes belongs to Comm 330 at George Mason University taught by Professor Samoylenko in Summer 2015. Since its upload, it has received 86 views. For similar materials see Introduction to Public Relations in Communication Studies at George Mason University.
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Date Created: 09/04/15
lthtmlgtltheadgtltheadgtltbodygtltpre stylequotword wrap break word white space pre wrapquotgtComm 386 9215 Character assassination CA deliberate and sustained effort to damage the reputations credibility of an individual It can also be applied to social groups and institutions Stories lived vs Stories told Barnet Pearce regards language is the single most powerful tool that humans have ever invented for creating of social worldsquot The word thing is to be accused of being unpatriotic Language is also the thing that can be the most misinterpreted Things that are uncertain can be misinterpreted CA fundamentals Mechanics of CA are best understood by examining the abusive ad hominem techniques This fallacy used in an adversarial context involves irrelevant responses attacking the opponent instead of the opponent39s arguments Learn as much as possible about ad hominem techniques Find examples of guilt by association CA victim l Involved in political or any type of competition 2 Already achieved a social status 3 Has professional accomplishments in a certain field such as business science or artistic arena CA targets missteps in private life or other liabilities 4 Represents a ideology theory or social or political cause party or movement CA weakens and trivializes the idea CA fundamentals CA causes can be categorized in terms of Scope individual collective Timing live post mortem Momentum planned spontanous Examples are Reagan and Gandhi CA types Anonymous lies Misquoting taken out of context Silencing memory erasing Name calling demonization Mental illness Sexual deviance Acts of vandalism symbols become targets of violent acts by individuals motivated by a prejudice or a desire for retribution Come up with an example of each of these for next week New media new challenges This is the case due to real time requirements and transparency Best time to send email is Tuesday morning Best time to give bad news is Friday night News media Every little bit is a tiny bit of an entire story This means video politics is susceptible to manipulation Media environment is vulnerable to the following Infotainment Oversimplification Archetypical mythological priming Video mentality click mentality News Media Consumers ltpregtltbodygtlthtmlgt
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