8/31/15 notes Comm 330
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This 4 page Class Notes was uploaded by BrookeJ on Friday September 4, 2015. The Class Notes belongs to Comm 330 at George Mason University taught by Professor Samoylenko in Summer 2015. Since its upload, it has received 39 views. For similar materials see Introduction to Public Relations in Communication Studies at George Mason University.
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Date Created: 09/04/15
Comm 330 83115 Public relations in the early days involved propaganda and a lot of psychology A lot of the targeted messages were based on making people feel good Example of this is IITorches of Freedom that allowed women to smoke publicly because it represented the women39s equality movement The father of public relations is Edward Bernays the nephew of Sigmund Freud Bernays based his idea on the fact that people are either irrational or more likely to act on their primal not intellectual side Elements of this was used during FDR39s presidential reign in the US and Hitler39s years as chancellor of Germany Public relations plays an immense role in shaping how people think
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