Week 2 Notes
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This 1 page Class Notes was uploaded by Jaclyn Barker on Friday September 4, 2015. The Class Notes belongs to Comm 360 at Ball State University taught by Coker in Summer 2015. Since its upload, it has received 22 views. For similar materials see Communication Theory in Communication at Ball State University.
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Date Created: 09/04/15
Comm 360 Week 2 notes 830 Ch 3 Words to describe the relationship between the two opposites Explain data gives answers New understanding of people Predict future catalyst to future Clarify values Testability of hypothesis credibility Community of agreement Relative simplicity readability Aesthetic appeal Practical utility usefulness Reform of society Quantitative research output Qualitative research Objective is universal lnterpretive is madeup 92 Ch 4 Mapping the territory The 7 traditions Sociopsychological focus of predicting how things work Cybernetic use relationships to build better relationships Rhetorical public speaking Semiotic use of signs and symbols Sociocultural communication changes culture Critical not wanting it unless it associates with values beliefs etc Phenomenological focusing on real life experiences