I don't want to reset my password
I'm pretty sure these materials are like the Rosetta Stone of note taking. Thanks Rebecca!!!
Here are my notes about what is marketing, the value of customer satisfaction, the four marketing management philosophies, and the role of marketing today
These notes explain morals, ethics, and social corporate responsibility, the 3 levels of morality, the different ethical theories, as well as sustainability, green marketing, and cause-related marketing.
Here is a comprehensive study guide for the first 4 chapters. Enjoy!
Here is the study guide for chapters 5-8. Enjoy!
This study guide reviews chapters 12, 16, 17, 20, and 21
These notes are from week 1 of Marketing 3000. It covers chapter 1 of Principles of Marketing: Student Edition 9 by Charles W. Lamb, Joseph F. Hair, and Jr, Carl McDaniel.
These notes cover Chapter 8 in MKT 3000.
These notes cover all of chapter 9 in MKT 3000
Chapter 8 and 9 Including segmenting and targeting markets and also marketing research!