COM 107 WEEK 1
Popular in Communications and Society
Popular in Communication
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This 2 page Class Notes was uploaded by Aria Sivick on Friday September 4, 2015. The Class Notes belongs to COM 107 at Syracuse University taught by S. Hollenback in Summer 2015. Since its upload, it has received 136 views. For similar materials see Communications and Society in Communication at Syracuse University.
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Date Created: 09/04/15
MEDIA SYSTEMS AND FUNCTIONS Media have the Power to set our agenda 0 The power to set our agenda what to think about not what to think 0 Media survey the landscape and decide what s important Bind us together 0 Negative side effect Create a feeding frenzy exploit tragedy or focus on the trivial Becausewho sets the media s agenda to frame events 0 Power to frame events and trends how stories are told o Negative side effect make us passive in accepting those POVs to engage or entertain us 0 Power to engage and entertain us expose us to arts ideas cultures experiences 0 Negative side effects fill our hours let us escape or veg out to transmit values 0 To socialize us to have popular culture to influence young people especially to widen our awareness to support our economic system 0 Power to support our market driven economy via marketing advertising branding getting info abut products and services 0 Negative side effects making us want to buy buy buy or be more materialistic to create an open marketplace on which democracy depends 0 Power to create an open marketplace of ideas on which democracy depends be a watchdog on government 0 Negative side effects make us cynical about politics or apathetic Often cover only mainstream ideas and issues sometimes superficially The Origin of Cave Images and Paintings BBC 1870 Maria Desaltolo s daughter caught sight of the first prehistoric paintings ever to be discovered Archaeologists doubted the authenticity of his paintings In Europe discoveries were made and the cave paintings were justified as true artifacts of a prehistoric age For more than 100000 years no images were created Creative explosion the first time people started to create images Cavemen to Computers Priests would make manuscripts hand written 1865 the first book ever printed was bought in China Diamond Sutra Gutenberg created the printing press 1440 Books were the first mass media Took us until 1600 for news and magazines to become a part of mass media 1837 Photography became mass media 1840 Telegraph invented 1896 Moving Images projectormovies Sound evolves into mass media through radio beginning in 1901 Television invented in 1936 went world wide immediately We are currently in the era of digital disruption For exam Study pre modern modern post modern values Mass Communications is a process within a particular political and economic system whereby large complex formal highly competitive organizations with multiple gatekeepers which are extensive to operate and which usually east to make profit create and transmit public messages through different channels to luge heterogeneous geographically scattered self selecting audiences with individual selective filters which are becoming more niche who usually choose to receive message but interpret reconfigure or reject them and who give limited delayed and quantitative feedback to organizations IT S A LOOP What s the definition of traditional mass communication Answer above make sure it s verbatim