Design Culture Introduction
Design Culture Introduction DESMA 10
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This 2 page Class Notes was uploaded by Jennyfer Skiles on Friday September 4, 2015. The Class Notes belongs to DESMA 10 at University of California - Los Angeles taught by Staff in Fall. Since its upload, it has received 59 views. For similar materials see /class/177922/desma-10-university-of-california-los-angeles in Design Media Arts at University of California - Los Angeles.
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Date Created: 09/04/15
Desma 10 Design Culture an Introduction Meeting 7 Nov9 2007 Pop Art and Design Alternative Design Movements Pop Art and Design Pop art emerged in the late 1950s rst in Britain and then in the USA It was a reaction to the post World War II consumer culture mostly associated with the developments in the USA Leading artists Richard Hamilton Andy Warhol Claes Oldenburg Roy Lichtenstein Term pop art coined by British critic Lawrence Alloway One of the founding moments This is Tomorrow exhibition London 1956 by the Independent Group Ambiguous relationship to consumer culture and product design complex combination of irony and reverence Everyday objects became second nature for artists Art became an essentially semiotic activity artists depicted pre existing signs ratherthan painting the nature etc Blurring the Boundary Between Art and Design Pop art began to blur the traditional boundary between art and design art was transformed from unique objects to multiples by Andy Warhol and others Pop art claimed to have no message itjust recycled the surface imagery and gadgets of the time but not so simple ln uenced by commercial graphic design and product design Soon became itself a powerful in uence for design posters furniture textiles Andy Warhol s multiplication of popular media icons and consumer objects can be seen as a comment on mass production based on design Design and Psychedelia Psychedelia relating to or denoting new or altered perceptions or sensory experiences as through the use of hallucinogenic drugs Design trend of the late 1960s influenced by pop underground but also by Art Nouveau Art Deco Associated with lifestyle awareness hippie culture but also became mainstream fashion Prominent in graphic design record sleeves concert posters Also in interior design for discotheques multimedia lightshows for discos concerts Utopian projects concept objects Seemed new and unprecedented but began the Nostalgia Movement of the 70s Became a stylistic formula revived recently Austin Powers etc Alternative Design Ideas Movements ofthe 1960s Megastructure A single vast uni ed structure encompassing all areas of human activity Buckminster Fuller s Old Man River s City 1971 Archigram group UK Syd Mead Megastructure 1969 etc Paolo Soleri Arcology a visionary alternative to Megastructures dense smaller model communities Arcosanti in Arizona desert The Small is Beautiful EM Schumacher in uential book Ecological design design for sustainable development the use of recycled material search for appropriate design for the Third World the bible of the alternative design movement is Victor Papanek s Design for the Real World Archigram UK 196174 urban utopianism meets pop play cybernetics and social need Walking Cities Plugin Universities Suitsthat are Homes Design as a Weapon Design often identified with creating commercial products However this is only one part of design culture There are many radical design practices and philosophies ideas about sustainable development ecological design alternative design guerrilla design design meant to question the political and ideological hegemony ofthe western world design for fair trade design in the service of sexual minorities etc
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