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Chapter 3 Notes of Innovation

by: Anna Notetaker

Chapter 3 Notes of Innovation 3620

Marketplace > Middle Tennessee State University > 3620 > Chapter 3 Notes of Innovation
Anna Notetaker
GPA 3.62

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About this Document

These notes are what we covered for the quiz over chapter 3 and the test.
Management of Innovation
Prof. Kimball Bullington
Class Notes
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This 2 page Class Notes was uploaded by Anna Notetaker on Sunday February 28, 2016. The Class Notes belongs to 3620 at Middle Tennessee State University taught by Prof. Kimball Bullington in Spring 2016. Since its upload, it has received 8 views.


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Date Created: 02/28/16
INNOVATION – Chapter 3 An example of innovation that characterized the dimensions of innovations:  Toyota made an innovative step with the development of the Prius Hybrid. It is a product innovation since this is an output for the company. The Prius Hybrid is a radical innovation because it was very new and different when it first hit the streets.  It was a competence-enhancing innovation because it soon gave other car companies, the want and desire to make vehicles that were perfect for commuters, gas saving, and eco-friendly.  It was architectural as an innovation because it brought in a whole new design. The car was made with an engine that would automatically switch back and forth with the energy motor to create the best gas mileage as well as allowing the vehicle to be eco-friendly.  All in all, the Prius Hybrid was the first of its kind. It made itself a stepping stone for other car companies and models to match in innovation. Honda has taken the design of Toyota and has created the Honda Insight Hybrid, which is the same design and model of the Prius Hybrid. Reasons of Technology Improvement and Technology Diffusions creating an S-Shape Curve: o The rate of Technology performance improvement and the rate at which Technology is adopted in the marketplace is repeatedly done to conform an S- Shape Curve. As you gain a deeper understanding of Technology, your improvements will accelerate, but at some point it begins to diminish. o Technology Performance and Technology diffusion are related since improvements will foster a faster adoption and the adoption may motivate investment, which will improve performance. As performance increases as well as effort, the technology gets closer to the limitation. It soon lags and eventually creates an S Shape Curve.


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