New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Business Information Systems

by: June Dickinson

Business Information Systems ISM 50

June Dickinson
GPA 3.7

John Musacchio

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

John Musacchio
Class Notes
25 ?




Popular in Course

Popular in Information Systems Management

This 3 page Class Notes was uploaded by June Dickinson on Monday September 7, 2015. The Class Notes belongs to ISM 50 at University of California - Santa Cruz taught by John Musacchio in Fall. Since its upload, it has received 122 views. For similar materials see /class/182167/ism-50-university-of-california-santa-cruz in Information Systems Management at University of California - Santa Cruz.

Popular in Information Systems Management


Reviews for Business Information Systems


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/07/15
ISM 50 Business Information Systems Lecture 6 Instructor John Musacchio UC Santa Cruz October 14 2008 l ClOSS Announcements I Reading for next time a Cisco Case I Assignment 2 due Thursday I Folio 1 due Thursday next week 1023 I Business Paper Proposal Due in 1 week l ClOSS Announcements I Project proposals due in 7 daysll a 12 pages a Give a plan what you will do a Cite some references and show that you have started your research a See website for more details I Speakers next class I Jason Liang Cisco Case I Aaron Harlan News l ClOSS Announcements 0 Office Hours a Ning Bao 24 pm Monday and Friday I nbuoucsc edu a John Musacchio 215315pm Wednesday I E2 557 l Student Talks l Frito Lay Review I Market Salty Snacks a Who owns Frito Lay I Competitors a we Pringles a Anheuser Busch Eagle Snacks a Borden Wise Chips a Small Regionuls I Sales Force a 10000 people D Drive around in trucks sell and deliver snacks l Frito Lay Review Growth a In the 70s double digitquot u Mid 80s slowed to single digit a Foreign Expansion Not for FritoLuy division because PepsiCo has a separate international snacks div Good n Several top brands Bad u Monolithic national approach l FritoLay Segmentation u Supermarkets u updown streetquot Regionalized Micro Marketing a Targeted smaller brands to regional customers Hand Held Computer a Small computer for each salesperson to cary around a Log sale transaction data l FritoLay l H 3 stated objectives a Replace optical scanner system used now IBM will stop supporting it soon a 7 hour I er da I er driver I a erwork reduction a Marketing effectiveness I Detailed sales u will help make regional marketing decisions u Negotiate witl stores for more shelf space HC Project Good Idea Yes N01 9 lzeplaced optical scanner 5 tom a a Expensive tli t IBMwould stop supporting soon o more than 50 million Saves sales force time 25 0 Risk iio slerweeklerdrver o Might not work technically Detailed sales data supports o Sales force might not like it lzegionalized mar t ng Already upset about otia 39ons forshelfspace segmentation with supermarkets Equipment vendor might not be reliable o keduce errors l Frito Lay HHC was a 50 million project How did they mitigate risks Risk Mgmt a Pilot test of technology a 3 layer 1 essential systems a 2 sales compensation 3 strategic uses of new data fuzzy Action plan a Region by region a All at once u Weakest or Strongest region first l Frito Lay Porter Competitive Model Identify the Industry and the Speci c Market HHC deployed to LA area first a region that won a sales award Being Evaluated By the end of the 3039s u HHC deployment completed a Development of Information Systems to process HHC data to support operations Early 9039s reor39g to decentralize decision making to different regions 935 n Revenue 2347 a Prom 401 2004 n Revenue 9091 a Prom 2366 Intrarlndustry Rivalry so otegie Business Unit D Revenue growth 6 per year on average l Porter Primary Strategies l Porter Supporting Strategies to Differentiation I IHHOVaTion a Can reduce costs and or differentiate Growth a Help offset fixed costs a Establish reputable brand differentiate Alliances a Make products or services that are different a in a way that some customers actually value to Cost Leadership u Be the lowest cost provider in a market a Achieve more complete solution differentiate u Integration of each others technology may reduce costs I Rules Regarding Strategies 2 Inc s39h al39egies I Must pick of leasfone of the two Pr39mary strategy primary strategies Differentiation Least Cost I Can pick any combination 0 supporting STFUTegieS39 Supporting Strategies Innovation Let39s test the logic of this using Dell Growth and WalMart Stores Alliances


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.