Business Information Systems
Business Information Systems ISM 50
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This 39 page Class Notes was uploaded by June Dickinson on Monday September 7, 2015. The Class Notes belongs to ISM 50 at University of California - Santa Cruz taught by John Musacchio in Fall. Since its upload, it has received 79 views. For similar materials see /class/182167/ism-50-university-of-california-santa-cruz in Information Systems Management at University of California - Santa Cruz.
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Date Created: 09/07/15
ISM 50 Business Informa rion Sys rems Lec rur39e 8 Ins rr39uc ror39 John Musacchio UC San ra Cr39uz Oc rober39 23 2007 Class announcemenTs Assignmen r 3 due Tuesday 1030 Pr39ojec r Proposal due Today Reading for39 nex r class a MesserschmiTT Ch 4 S ruden r Presen ra rions Thursday 10 25 a Jordan Lee News a ElisabeTh Dakhil News STudenT PresenTaTion Alyson Ng News Cisco Review Team of people from all Types of depar rmen rs a crossfunc rional Teamquot I Was This necessary Wha r did if cos r Cisco Review I Vendor Selec rion a KPMG consul ran rs 1 Oracle ERP a Good selec rion Why were They hungry Cisco Review Top Managemen r made if a priori ry a Wha r effecT did This have Cisco Review Rapid I rer39a rive Pr39o ro ryping a WhaT was This 1 Was if a good sTraTegy 1 Was aggressive pace good or39 reckless Cisco review Projec r jus rifica rion 1 Did They do a RoR or39 NPV analysis To jus rify The projec r lCisco Summary Success Fac rors CrossFunc rional Team of Top people a People from across The company involved Hungry Vendors 1 Oracle and KPMG needed This To succeed S rrong Suppor r from Top Managemen r Favorable Hardware Con rrac r Ra id Pro ro r39 in Aggressive pace Good managemen r or luck Cisco Summary ChaHenges Poor Tes ring S rra regy Inadequa re Hardware Sof rware required more modifica rions Than originally hoped lCisco Summary WhaT did iT cosT CosTs Beyond original budgeT NonIT Personnel In ProjecT 8O personnel X 8 monThs X 160 hours monTh X 100 hour 10 million ITPersonnel beyond original 20 u 80 personnel X 45 monThs X 160 hours monTh X 100 hour 57 million AcTuaIIy cosT more Than 15 million more Than The original budgeT of 15 million Was This really a success l E Commerce I Major Ca regor39ies a Consumer BZC I Example Amazoncom sells books ro consumers a Inferconsumer39 CZC I Example ebay a InTeren rer39pr39ise 828 I Example l E Commerce Principal STeps Mulching buyers and sellers Nego ria ring Terms Consumma rion Cus romer service lMaTching Buyers and Sellers Ca ralog a Seller publishes a ca ralog of goods and services a Willing buyers access a r Their ini ria rive Adver rising a A r rach adver risemen rs To o rher publica rions or web pages 1 Exam le 5 am Infermediary Recommender 1 Examples InTermediaries Wha r r39olls should in rer39mediar39ies play in The ne rwor39ked age Wha r in rer39mediar39y r39olls may change or39 even be elimina red a Travel Agen rs El O rher39s NegoTiaTing Terms I Fixed price Price based on buyer charac reris rics a His rory 1 Demographics 1 Behavior 1 Sequen rial versioning 1 Examples I Airlines Ho rwire TurboTax Auc rions l ConsummoTion I Order39 Fulfillmen r a Seller conveys goods To buyer I Poymen r a Buyer39 conveys poymenT To seller Securi ry 1 Need To ensure bo rh fulfillmen r and Poymen r occur Paymem opTions Topic of Chap rer39 14 Accoun r Transfer au rhor39iza rion Cr39edi rdebi r car39d Digi ral cash Micropaymen rs a Low Transac rion cos rs a Consolida rion CusTomer SupporT I Of ren need To provide pos rsoles service To The cus romer a In person 1 Over Telephone 1 Via Ne rwork Email Remo re conferencing FAQ board Au romo ric dis rribu rion of new versions or po rches l CusTomer39 RelaTionship ManagemenT I The challende o mainTaininJ The r39elaTionshi wiTh a cusTomer39 is called Cusfomer Rea onship Managemenf CRM I CRM sofTwar39e applicaTions seek To provide cusTomer39 facing employees a comple e vi f 7 cusTomer39 a WhaT They39ve boughT and r39eTur39ned a WhaT pr39oblems They39ve r39epor39Ted a WhaT oTher39 agenTs They39ve Talked To in The pasT I An oppor39TuniTy To add value E Commerce I Major CaTegor39ies a Consumer 326 a Inferconsumer39 CZC a InTeren rer39pr39ise BZB Consumer e commerce BZC Who r have you bough r o e r39 o who r do you buy mos r offen Who r are The odvon roges and disodvon roges compared To a r39e roil from or39 dir39ec r moil co rolog Some AdvanTages I For The Consumer 1 Check prices aT many vendors wiTh minimal efforT a Price many opTions a AnonymiTy 1 Order Tracking I For The Business a Global reach a AuTomaTe order Taking cosT savings 1 Price DiscriminaTion lInTer Consumer E commerce Prime Example 9 EBay O rher39 examples Wha r value does some rhing like Ebay add over39 a simple classifieds lis ring like cr39aigslis r l In rer En rerprise ECommerce 82 B Procuremenf a One en rerprise purchases goods or services from anoTher Direcf Pracuremenf a Ongoing consis ren r and scheduled procuremen r The rela rionship beTween firms involved in direc r procuremen r ofTen called a Sagez Chain The se r of problems associa red wi rh mana ing a supply chain is called Suppy Chain Managemenf SCM SCM Need To manage The Tire procuremen r of par rs Manufacturer Window Mfg a Don T run out of any one a Don T order Too many 1 1 Order far enough in advance Car Plant Ideally 39 1 Know in advance Steel Mfg cars I fea rures Coal Iron Ore Mine Mine SCM Thousands of orders per day each with different requirements Adustin39 orders from suppliers constantly according to demand Minimal inventories 1 Cut costs 1 Much more sensitive to errors or disruptions mass cusfomiza on requires sophisticated SCM 39 4 Memory Hard Drive C Manufacturer Manufacturer ase Manufacturer Final Assembly Manufacturer Power Supply Motherboard Manufacturer CPU Manufacturer Manufacturer quot39o I Ne rwor39ked Compu ring in dir39ec r Procuremen r His ror39y predo res Inferne r I Electronic Do to Interchange EDI 1 Exchange order in or39mo rion beTween ir39ms involved in dir39ec r procuremen r 1 Usually large firms who could who afford pr39opr39ie ror39y communicoTion links a IniTioIly order39 and invoice a Exis red since 7039s Financial EDI FEDI later added EFT 39o men r co obili r I NeTwor39ked CompuTing in dir39ecT ProcuremenT I XML EXTensible Markup Language is anoTher39 daTa inTer39change for39maT making an impacT on inTerenTer39pr39ise commerce We will Tak more abouT This aTer39 in The quarTer IndirecT Procuremem Sporadic purchase of goods and services To suppor r organiza rional objec rives a Example Office Furni rure lBreak STudenT PresenTaTion JoelReber Aibris Why did In rer39loc succeed so early on Aibris If Inferloc se u wy h if WhaT will change as Inferloc becomes Alibr39is Aibris Why did Manley feel They needed The Spar39ks faciliTy How aoes The Spar39ks faciIiTy keep Them from becoming disinTer39mediaTed Aibris Should Alibr39is oc ruolly buy books and fill up The Spor39ks focili ry Aibris Why is Alibr39is having so much Trouble se r ring up simple ecommer39ce capabili ries Is This really Tha r har39d Is it rare for a newsof rwar39e produc r from an es rablished r39epu rable vendor39 no r To work 39 r39o er39l 9 Aibris Should Alibr39is sTick wiTh Oracle Or39 swi rch back To Thunder39s rone Aibris Should Manley 0 T whi re knigh r39squot offer and fire The whole IT s raff