week 2 JOMC 360
Popular in THE MEDIA REVOLUTION
Popular in Culture
This 3 page Class Notes was uploaded by Kyle Marshall on Monday September 7, 2015. The Class Notes belongs to JOMC 360 at University of North Carolina - Chapel Hill taught by KING,SUSAN R in Fall 2015. Since its upload, it has received 60 views. For similar materials see THE MEDIA REVOLUTION in Culture at University of North Carolina - Chapel Hill.
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Date Created: 09/07/15
Aug 31 Jed Simmons guest lecture Jed Simmons entrepreneur o Wrote original business plan for Cartoon Netweork 0 Worked for ESPN when it was a startup 0 Become Youtube content executive Part of team that developed Buzzfeed videos o Is Buzzfeed news It is a data analytic amp content site 0 Youtube 10 years old 0 Formed by 3 former Paypal employees 0 Video sharing site ANYTHING can be uploaded Played on the edge of copyright 0 Early days played the thumbnail game to attract viewers Youtube allowed it it increased viewership 0 First video quotMe at the Zooquot 0 Sued for copyright violation Ex spongebob the Daily Show cips were uploaded by regular people 0 2006 youtube turned 1 year old 0 100 million views per day 0 165 billion dollars 0 2007 0 Ads on views gave 55 of pro t to users 0 9 countries 0 Viacom sues Content ID Program established NBA can upload game decides if others can put up videos or not 0 FAN BUILDS BRAND Pre roll ads introduced in 2009 o 2011 o Acquires Next New Networks invests in creators CrashCourse Buzzfeed etc 0 Users now are audience and creators 0 Can skip ads 0 20112014 0 100 hours of content uploaded every minute 0 2 search engine second to google 0 Gangnam Stye 1 billion views 2015 O O O O O 0 more 1834 year old views than any cable network in the US 10 creators and advertisers largest streaming platform in the world 50 of viewing on mobile devices How to Go Viral Tastemakers Participation Unexpectedness Personal brands are what matters rampant entrepreneurship conUnues 0 Big media wants to buy Fine Brothers picked up by Nickelodeon Michelle Phan picked up by Amazon re 0 Convenience trumps content 0 O O O O Net ix Amazon Youtu be Predictions Life Cycle of Youtubers some will get huge SNL some will not NETFLIX will grow Regulation Youtube currently has unfair advantage NO REGULATION Live amp Twitch will blow up Sep 2 o What is news 0 Values of News 0 O Prominence ex If Obama takes vacation everyone knows because it s the President Magnitude ex 911 Newtown shootings Timeliness ex Twitter breaks in real time newspapers takelonger Proximity amp Impact ex we will hear about news in Chapel Hill but not news at penn state Con ict ex War Nikki Minaj vs Miley Cyrus Oddity ex irregularity on facebook page hackers bears swim in kiddie pool Emotional ex Syrian refugees Other Factors 0 CO News cycle TIME talks about Trump even though we already know about Trump Competition NBC vs ABC vs CNN vs Fox Story mix variety of content from Nikki Minaj to Syria Medium TV print internet which does the targeted audience prefer Audience what news do they want
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