Advertising Week 6
Advertising Week 6 MKTG 4320
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This 1 page Class Notes was uploaded by Elizabeth Gill on Monday February 29, 2016. The Class Notes belongs to MKTG 4320 at Auburn University taught by Herbert J. Rotfeld in Fall 2015. Since its upload, it has received 20 views. For similar materials see Advertising in Business at Auburn University.
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Date Created: 02/29/16
Advertising 2/18 Post Test Test answers - being part of a demographic group doesn’t preclude being able to talk to that group - Communications decisions based on info from psychological data - Demographic, media tactics Sales goals: dealing with particular goals Benefit of communication goals: cant give you guidance from making communication decisions Topic 5- Assignment Bob Garfield - advertising age he says “does this talk to anyone” - “first thing you do, you have to ask why do people do this at all” Ad examples in class are examples of communication strategy Video in class - Bob Garfield - The commercials considered “mean” He would visit advertising club - commercial considered “sophisticated” advertising - doesn’t convey the product Caveman bank commercial Awards have nothing to do with the success - creative dilemma Rotsoll - overrun with awards - aside the point from doing something good for the business -
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