New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Advertising Week 7

by: Elizabeth Gill

Advertising Week 7 MKTG 4320

Marketplace > Auburn University > Business > MKTG 4320 > Advertising Week 7
Elizabeth Gill
GPA 2.8

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Covers class notes from 2/23 and 2/25
Herbert J. Rotfeld
Class Notes
25 ?




Popular in Advertising

Popular in Business

This 1 page Class Notes was uploaded by Elizabeth Gill on Monday February 29, 2016. The Class Notes belongs to MKTG 4320 at Auburn University taught by Herbert J. Rotfeld in Fall 2015. Since its upload, it has received 55 views. For similar materials see Advertising in Business at Auburn University.


Reviews for Advertising Week 7


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/29/16
Advertising 2/23 Topic 5- Day 2 Tactics- how to say it Buckley’s cough medicine: Bad taste - strong medicine shouldn’t taste good - if no one has this mind set, it does no good Why do people buy the product? - must understand why people act the way they do Audi - headlights are one of many features in this prestigious, luxury car Is it important for why people buy? Hitler ad (Hitler wore khakis) - under what conditions is this a good ad - any sort of person can wear khakis - he is an image of power 2/25 Bob Garfield found a common (and very basic) problem of message strategy no matter how well produced the ads might prove to be. What are their problems? If it’s not connected to what they buy, they just remember the celebrity, sex appeal, etc. Cant change a strongly held attitude Working as a copywriter.. Discussion Questions - hush puppies, crocs Who’s doing good in advertising


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Anthony Lee UC Santa Barbara

"I bought an awesome study guide, which helped me get an A in my Math 34B class this quarter!"

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.