Advertising Week 7
Advertising Week 7 MKTG 4320
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This 1 page Class Notes was uploaded by Elizabeth Gill on Monday February 29, 2016. The Class Notes belongs to MKTG 4320 at Auburn University taught by Herbert J. Rotfeld in Fall 2015. Since its upload, it has received 55 views. For similar materials see Advertising in Business at Auburn University.
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Date Created: 02/29/16
Advertising 2/23 Topic 5- Day 2 Tactics- how to say it Buckley’s cough medicine: Bad taste - strong medicine shouldn’t taste good - if no one has this mind set, it does no good Why do people buy the product? - must understand why people act the way they do Audi - headlights are one of many features in this prestigious, luxury car Is it important for why people buy? Hitler ad (Hitler wore khakis) - under what conditions is this a good ad - any sort of person can wear khakis - he is an image of power 2/25 Bob Garfield found a common (and very basic) problem of message strategy no matter how well produced the ads might prove to be. What are their problems? If it’s not connected to what they buy, they just remember the celebrity, sex appeal, etc. Cant change a strongly held attitude Working as a copywriter.. Discussion Questions - hush puppies, crocs Who’s doing good in advertising
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