New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Week of 02/29 Notes

Star Star Star Star Star
1 review
by: Alexis Reynolds

Week of 02/29 Notes HIST 1200 (History, Angela Bell, Survey of American History Since 1865)

Alexis Reynolds

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Notes cover Monday and Wednesday lecture
Survey of American History Since 1865
Steven Watts
Class Notes
25 ?




Star Star Star Star Star
1 review
Star Star Star Star Star
"Almost no time left on the clock and my grade on the line. Where else would I go? Alexis has the best notes period!"
Della Schaden

Popular in Survey of American History Since 1865

Popular in History

This 9 page Class Notes was uploaded by Alexis Reynolds on Monday February 29, 2016. The Class Notes belongs to HIST 1200 (History, Angela Bell, Survey of American History Since 1865) at University of Missouri - Columbia taught by Steven Watts in Summer 2015. Since its upload, it has received 24 views. For similar materials see Survey of American History Since 1865 in History at University of Missouri - Columbia.

Similar to HIST 1200 (History, Angela Bell, Survey of American History Since 1865) at Mizzou


Reviews for Week of 02/29 Notes

Star Star Star Star Star

Almost no time left on the clock and my grade on the line. Where else would I go? Alexis has the best notes period!

-Della Schaden


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/29/16
From Salvation to Self-Realization: The Birth of Consumer Culture I. Consumer Capitalism II. The New Middle Class III. Experts and The Family IV. Advertising Terms Henry Ford Dale Carnegie, How to Win Friends and Influence People Self-Fulfillment Domestic Science “Personality” Good Housekeeping “Abundance” Bruce Barton, The Man Nobody Knows I. Consumer Capitalism  Shift from Producer to Consumer Capitalism (late 1800’s-early 1900s’)  Industrial revolution o Focused on heavy industry goods (iron, steel, railroad, etc.) o Andrew Carnegie made fortune, John D. Rockefeller also  Turn of the century, industry good, market saturated (too much being made) o Smart industries change focus to consumer goods (washing machines, toothpaste, furniture, Dvd’s. cars, etc.)  Automobile industry o Modern consumer revolution o Leading consumer good o Henry Ford  Pioneering figure  Popularizing automobile  Detroit  1911, Highland Park (Model T)  Model T, first big car  Used assembly line  Scientific management, Taylorism  Economy of scale, mass production  Early 1920’s, produced millions of Model T  “Put America on Wheels”  Everybody can afford o Consumer idem o Sign of success buying car o Ford campaign (advertising) o “Buy a Ford and Save the Difference” changed to “Buy a Ford and Spend the Difference”  Old Victorian appeal  Suggest new consumer ethic (save vs. spend)  Cultural Problem o People raised in Victorian culture  Self-control, saving o New ethic of spending o Result: new culture  Shift towards Self-Fulfillment  Stress on fulfilling your desires  “Personality” (emphasis), happy images  Abundance, make life a new national abundance  New modern consumer culture, different from Victorian culture II. The New Middle Class  Old: 19 century, Victorian, middle class of entrepreneurs, small businesses, self-employed  New: white collared workers, not self-employed, work in big businesses, salary employees o More the norm (1920’s)  Linkage o Efficiency  In big business, work being broken down  Restricted work, not satisfying  White collared workers feel like blue collared workers  White collared workers, good salary (payoff), consumption, can buy more stuff o Nature of Bureaucracy  Good personality to get ahead  Dale Carnegie  1920-3-, became popular  Teaches people public speaking (originally), successful  Publishes on of the best-selling boos in 1930’s How to Win Friends and Influence People, 40 million copies  Argues that in white collared work the key is personality, understanding people and working with them, project kindness o You should do this o People will like you, you will be successful  Suggest it ends up in consumer culture III. Experts and the Family  Victorian – haven from competition, ran by women, learn self-control, character  New culture – understanding moves into another space, haven for consumer goods, enjoyment of display, a place for formation of personality  Themes with modern family o Liberation  Needs to be liberated from old Victorian culture  Liberation through consumption  Ex: automobile = vacations, escape little town o Youth/ Youthfulness  To be young is to be vibrant  Mom and Dad = appear young, try to be young o Efficiency  Domestic Science  College and High School slow development of bringing experts to help family  Being shaped in schools  Magazine – Good Housekeeping  How women do tasks around the house and restructure it  Use of latest consumer goods (washing machine, oven, gas stoves, cleaning products, etc.)  Declaration of war on germs IV. Advertising  Old fashion advertising (one type) tell people if you buy this good, it is a good durable product (last long, money spent well)  (1890’s+) Nothing about quality, if you buy this good, it will make you happy  Becomes a commercial therapy  Toothpaste= make you attractive  Soap= beautiful people, enhance image  Cigarettes= aimed at women, “torches of freedom”, break away from Victorian culture  Bruce Barton o Advertiser, successful New York o Publishes a book, The Man Nobody Knows, best seller  Biography of Jesus  Sparkling personality, prototype of modern business, miracles advertisement, attractive to women, popular dinner guest o Consultant for big movie, The King of Kings o Representative figure The Uneasy Decade: Bibles, Bohemians, and Black Culture I. The World of Babbitt II. Dissent from the Right III. Alienation on the Left IV. Black Culture Terms Sinclair Lewis, Babbitt “Flappers” Prohibition Marcus Garvey Billy Sunday Black Nationalism Scopes Trial Harlem Renaissance Ku Klux Klan Langston Hughes Sacco and Vanzetti Louis Armstrong “Lost Generation” Bessie Smith I. The World of Babbitt  Sinclair Lewis, Babbitt o Famous novelist o Nobel Prize o 1922, portrait American in Babbitt o Named after George Babbitt (realtor), reflection of new consumer culture o Babbittery= symbol of 1920’s  George Babbitt was a successful business man (drive automobile, nice house, lives in suburbs, well dressed, best food available, latest appliances)  G.B. social activities  Pillar of respective life  Raised funds for church (regular goer)  Member of civic organization  Booster of business, civic life, consumerism  Wife  Volunteer work in community  Had a maid  Children  Going to good schools o Middle class America, living comfortable position in life o In the plot, G.B. and family turns out not satisfying  George has uneasiness  He has a love affair, younger woman (Bohemian, sub culture of coffee houses, artist, poetry)  Bohemians mocked his life  Children gets attracted to socialist party  End: G.B. comes to his senses, end love affair, realization of everything goes back to his comfortable life (good citizen league)  Snapshot of white collared consumer culture o Beneath surface (white collared worker) there are doubts o Doubts begin to gain power o Mainstream culture comes to crisis point II. Dissent from the Right  As consumer culture becomes dominant, other culture become disturbed o Other cultures hold on to Victorian morality o Evaporation of self-control  Roaring 20’s o New urban life o Leading away from old traditions o Backlash against new culture  Prohibition  World War I (height of war)  18 amendment, make consumption of alcohol and selling it illegal  Problem is that it didn’t work  Drove consumption of alcohol underground (black market)  Illegal bars and clubs, needed password to get in  Enormous black market in sell of alcohol (Chicago taken over by Mob, rum runners) o Religious fundamentalism  Return of bible  Power strain  Billy Sunday  Conservative rock star  Speaker, minister  Preached bible  Enormous crowds  Gets people worked up about traditional morality  Gets people excited by attacking immorality of modern culture (entertainment, movies, Model T (backseat with teenagers))  Scopes Trail o Backwoods of Tennessee o Caught national attention o John Scopes (biology teacher) who teaches evolution (violated local law) o Circus of media o To help defend John was Clarence Barrow (best lawyer in Chicago) o Against John was Jennings Bryan o Famous journalist, H.L. Mecken (Satirist) o Convicted, fined $1  Ku Klux Klan o Reemerges in lowers areas of Midwest o Anti-immigrant, catholic, Jewish o Slogan – “100% American” o Extreme example of culture conservation III. Alienation on the Left  Radicals, questioned mainstream America (materialism, George Babbitt, sol consumer of America)  “Red Scare” (1919-20) o Fear of radicalism after WWI, Bolshevik revolution o Lead down path of revolution o 1920 consequences of red scare o Sacco and Vanzetti  Italian immigrants  Radicals, socialist  Lived in Boston area  Robbery, security killed  Accused of crime, brought to trail  Became political case  Felt they were being set up  Result: convicted, executed  Enhanced hate towards radicals  1920’s, dissent not political  Cultural dissent on the left  Notorious revolt by writers and artists o Known as “Lost Generation”  Alienated from consumer materialism  S. Scott Fitzgerald  Ernest Hemingway  T.S. Elliot  Eugene O’Neal o Left America, went to Paris, ex-patriots  Enticed American values, bohemians, hanging out at coffee houses, a lot of wine o Reflective of Flapper age  Flappers= seductive women  Throw away Victorian culture of “True Woman”  Haze of escapism o Drinking o Smoking o Coming at materialism IV. Black Culture  WWI, offshoot o 100,000+ African Americans from south come north for good jobs  Marcus Garvey and Black Nationalism Movement o Forms Universal Negro Improvement Association o Militant message of black equality o Promotes black separatism from mainstream white America o Blacks needed to go their own way (economically) o Black Capitalism  Plan for black entrepreneurs  Promote for African Americans to return back to Africa  Black separatism wasn’t going to work o Empire of Africa o End of 20’s, Garvey didn’t amount to a lot  Didn’t pay taxes, jailed  Mail fraud o Emblematic of racial issues  Harlem Renaissance (African American section of New York) o Revitalization of Black Culture activity o Langston Hughes  American poet  Make Black American collaborators and participants of American civilization o Jazz music  Predominantly black music  Louis Armstrong (New Orleans)  Bessie Smith  Leading jazz singer  Both, bring the tradition of blues music. Combine with fast driving rhythm , result: musical fusion (Europe) o Flowering of Black Culture  End of 20’s o Powerful mainstream culture (consumerism), dominant o Supported by politics, scientific management o Beneath surface= doubts, unresolved issues


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.