Chapter 1 Notes
Chapter 1 Notes Jour 305 001
Popular in Mass Communication Theory
Popular in Journalism and Mass Communications
This 2 page Class Notes was uploaded by Khiann Reed on Tuesday September 8, 2015. The Class Notes belongs to Jour 305 001 at University of South Carolina Upstate taught by Dr. Warren Bareiss in Fall 2015. Since its upload, it has received 17 views. For similar materials see Mass Communication Theory in Journalism and Mass Communications at University of South Carolina Upstate.
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Date Created: 09/08/15
Types of Theory and Kesearoli on Theory A Quan rilalive vs Qualilalive a Quanli ralive nUMbers b QualilalNe descriplions 5 basic vs Applied a basic knowing s0Melhing cause is inlerpreling b Appliedknowing sonhing for fac rs or lo nd s0Melhing ou r C FundaMenlals Concepls a Socielies have values 39we don39l have nudily on TV bu r places like Europe doquot b Values shape Media c Media shape values d Values shape people e People shape values D Theory De nilion a Explanalion of how s0Melhing works b lJha r fac rors gtwhal consequences Why How c Fac rors and consequences quotconceplsquot E Concep rs a building blocks of lheories b ConceplsileMs of inleres r rela ring lo Mass c0MM i eg lhings lhal people Make lv shows songs i eg lhings lhal people are c Concepls vary gt variables i Eg hours spenl walching lv per day i Two basic Jrypes of variables I Varying concepls variables exisl in rela rionships lo one anolher a When one changes lhe olher Mighl change loo b lndependenl Variablecause change in olher variables c Dependenl variableschange when independenl variable changes F Four rules aboul lheory building a Sel of relaled proposilions lhal can be explained in words b Express relalionships aMong one and be variables c The relalionship are observanl d Resulls of Jrhe rela rionships are observable Gr Three basic lypes of Mass c0MMunicalion lheory a Social scien ri c lheory i Conlrolling variables ii Accuralely predicling and Measuring changes aMong variables b HerMeneulic Jrheory i lnlerprel Meanings of lex rs ii Undersland how people inlerprel Jrex r c Crilicalcullural Theory i Analysis of power relalionships ii Desire lo expose and reMedy social inequilies d All 3 branches of Jrheorg slress i Concep rs ii Relaiionships aMong concepls iii Prediclions aboui ihose relaiionships iv Explanaiions aboui ihose relaiionships H Popular Misconcepiions aboui iheory a The goal of COMM Research is nol lo prove a Jrheorg lo be Jrrue b Rainer w use iheorg lo unders rand ihings c We also lesl lheory lo be sure lha r ii is accurale d And we build iheory bg cons ranllg re ning updaiing and adding lo ii
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