New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Intro to Comm Theory February 23rd notes

by: Mary Carlos

Intro to Comm Theory February 23rd notes CO 1223

Marketplace > Mississippi State University > CO 1223 > Intro to Comm Theory February 23rd notes
Mary Carlos
GPA 2.7
View Full Document for 0 Karma

View Full Document


Unlock These Notes for FREE

Enter your email below and we will instantly email you these Notes for Intro Communication Theory

(Limited time offer)

Unlock Notes

Already have a StudySoup account? Login here

Unlock FREE Class Notes

Enter your email below to receive Intro Communication Theory notes

Everyone needs better class notes. Enter your email and we will send you notes for this class for free.

Unlock FREE notes

About this Document

Cultivation Theory
Intro Communication Theory
Dr. John Nicholson
Class Notes
Comm Theory




Popular in Intro Communication Theory

Popular in Department

This 3 page Class Notes was uploaded by Mary Carlos on Monday February 29, 2016. The Class Notes belongs to CO 1223 at Mississippi State University taught by Dr. John Nicholson in Spring 2016. Since its upload, it has received 10 views.


Reviews for Intro to Comm Theory February 23rd notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/29/16
2/22 and 2/24 Notes Monday, February 22, 2016 12:23 PM February 22, 2016  Chapter 28/29 Cultivation Theory o Cultivation Theory  Gerbner claimed that heavy television users develop an exaggerated belief in a mean and scary world.  Tv's power comes from symbolic content of real-life drama shown hour after hour  TV convinces viewers it is "a jungle out there" o An Index of Violence  Gerbner sought to develop objective measure to allow people to discuss trends on tv on basis of fact  Cultural Indicators Project - systematic tracking of changes in television content and how those changes affect viewers' perceptions of the world. IF YOU KNOW WHO JASON IS BUT CANNOT NAME THE VICE PRESIDENT'S WHO HAVE BEEN IN OFFICE SINCE WE WERE ALIVE, THEN THERE COULD BE A PROBLEM.. Who is the VP now? Biden Previous VP? VP before that?  Dramatic violence - overt expression or threat of physical force as part of plot.  Definition rules out verbal abuse, idle threats, and pie-in- the-face slapstick  Includes physical abuse presented in cartoon format  Researchers randomly selected a week during fall season and videotaped every prime-time network show  Annual index of violence is remarkably stable and high o Equal Violence, Unequal Risk  Over half of prime-time programs contain actual bodily harm or threatened violence  The symbolic vulnerability of minority-group members is even more striking, given their gross under-representation in TV drama  People on margins of American society are put into a symbolic jeopardy  Nature of cultivation hypothesis makes laboratory testing impossible.  Effects of heavy tv viewing can be seen only after years of slow buildup  Heavy viewers - tv viewers who report they watch at least four hours per day. o Establishing a Viewer Profile  Cultivation differential - difference in percent giving the "television answer" within comparable groups of light and heavy views o Minds Plowed by Television Grow Fearful Thoughts  Survey targeted four attitudes  Chances of involvement with violence  Fear of walking alone at night  Perceived activity of police  General mistrust of people o Mainstreaming  Blurring, blending, and bending process by which heavy tv viewers develop a common socially conservative outlook through constant exposure to the same images and labels  TV homogenizes its audience so that heavy viewing habits share the same orientations, perspectives of reality that resembles the TV world.  The television answer is the mainstream  Gerbner illustrates the mainstream effect by showing how television types blur economic and political distinctions  They assume that they are middle class  They believe they are political moderates  In fact, heavy viewers tend to be conservative  Traditional differences diminish among people with heavy viewing habits. o Resonance  Heavy viewers grow more apprehensive through process of resonance.  The process by which congruence of symbolic violence on television and real-life experiences of violence amplifies the fear of a mean and scary world o Does dramtic violence still cultivate fear?  Media landscape has changed radically since gerbner began his analysis  Would emphasize the implication of heightened personal anxiety for public policy. o Critique:  Claim that dramatic television content creates fearful climate makes sense for most  Opponents have challenged his definition of violence, programs he selects for content analysis, his non-random methods for selecting respondents, his statistical method of analyzing data, and his interpretation of correlational data.  Volcano eruption vs Earthquakes  Everywhere there is a volcanic eruptions there is an earthquake. But not vice versa.  Morgan and Shanahan performed meta-analysis on 82 separate cultivations studies and found a consistent positive relationshiop.  Meta-analysis- statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship. February 24th Class cancelled.


Buy Material

Are you sure you want to buy this material for

0 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.