Social Psychology 206-- attitudes (one week)
Social Psychology 206-- attitudes (one week) Social Psych 206
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This 2 page Class Notes was uploaded by Casey B on Monday February 29, 2016. The Class Notes belongs to Social Psych 206 at Southern Illinois University Edwardsville taught by Mitsuru Shimizu in Spring 2016. Since its upload, it has received 77 views. For similar materials see Social Psychology in Psychlogy at Southern Illinois University Edwardsville.
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Date Created: 02/29/16
Social Psychology—Attitudes Attitude: is a positive, negative or mixed reaction to a person, object or idea How attitudes are measured? o Self- report measures: a multiple-item questionnaire designed to measure a person’s attitude toward something o The bogus pipeline: a phony lie detector test o Psychophysiological measurements: facial electromyograph (EMG), electroencephalograph (EEG) o Covert measures: implicit association test (IAT) How attitudes influence behaviors o Attitude accessibility (Fazio, 1986): ease with which an attitude comes to mind (some attitudes that easily come to mind are more likely to influence our behavior) o Priming: incidental activation of a knowledge structure (Bargh. 1994) Often influences subsequent behavior because activated attitude nonconsciously guides behavior o Priming Manipulation: Scrambled-Sentence Task o Dependent Variable: amount of time the participant took to walk down the hallway when leaving the experiment o Affective-Cognitive Consistency (Thought- Feeling Consistency): behaviors are more predictable when thoughts & feelings are consistent than when they are inconsistent with each other o Theory of Planned Behavior: alt. towards specific behavior combine with subjective norms and percieved control to influence a person’s action o Sometimes our behaviors or actions influence our attitudes because we want a consistency among our beliefs, attitudes and behaviors o Most influential line of research was conducted by Festinger around 50’s to 60’s. o Cognitive Dissonance Theory (Festinger, 1957): holding inconsistent cognitions arouses psychological tension that people become motivated to reduce. (When you did something not consistent with YOUR attitude, you need to change your attitude) o Insufficient Justification: a condition in which people freely preform an attitude-diecrepant behavior without receiving a large reward o Dissonance after Efforts: they justify their effort to achieve a disappointment a goal by emphasizing the goal’s positive features o Dissonance after Decisions: after making important decisions people usually reduce dissonance by upgrading the chosen alternative & downgrading the option they pass over