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Foundations of Management Communication

by: Evy

Foundations of Management Communication BUAD 301

Cal State Fullerton
GPA 3.2
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About this Document

Description of the basics: foundations, setting goals and determining audience.
Adv. Business Communications
Carole Mackie
Class Notes
#buad301 #businessadministration #businesscommunications #businesswriting #management # managementcommunication




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This 1 page Class Notes was uploaded by Evy on Tuesday March 1, 2016. The Class Notes belongs to BUAD 301 at California State University - Fullerton taught by Carole Mackie in Spring 2016. Since its upload, it has received 33 views. For similar materials see Adv. Business Communications in Business Administration at California State University - Fullerton.

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Date Created: 03/01/16
Foundations  of  Management  Communication 1/1/16 11:01  PM Two  Schools  of  Thought   Behavioral  science -­‐organization  has  a  complex  community  of  pathways  that  can  change  the  audience. Techniques -­‐most  effective  to  master  techniques  of  writing  and  speaking  (clear  thinking  =  clear   communication).  Logic,  evidence,  persuasion.   You  need  both  for  good  management Henry  Fayno-­‐l 5  key  methods: 1. Planning 2. Organizing   3. Coordinating 4. Commanding   5. Controlling   Working  roles:  make  up  managers  job 1. Figure  head-­‐ face  of  company   2. Leader  -­‐ manager,  most  credible. 3. Liason  -­‐ trustworthy  ally   4. Monitor  -­‐ keeps  an  eye  on  things 5. Disseminator-­‐handles  problems 6. Spokesperson  -­‐proposes  new  ideas 7. Entrepreneur -­‐ takes  risk  tries  new  things 8. Disturbance  handler 9. Resource  allocator  -­‐ delegator   10. Negotiator  -­‐ powers  of  persuasion   Elements  of  communication: Source:  credibility   Goal:  what  result  do  you  seek? Audience:  figure  out  who  you're  taking  to   Context:  communication  in  a  specific  environment Message:  what  will  achieve  your  goal? Media:  how  to  get  it  out  there? Feedback:  get  it. Communication  is: Perception Expectation   Demands   Information   Logos:  command  of  the  language   Fundamentals  of  communication   Ethos:  who  you  are  as  a  person   Credibility   Pathos:  command  of  emotions -­‐  appeal  to  others. Listening:  tips-­‐practice  empathy,  create  common  ground,  bring  about  areas  of  disagreement,   paraphrase,  ask  the  right  questions,  listen  actively,  provide  immediate  feedback. Establishing  Authority: h  ow  much  do  you  know?  How  well  do  you  perform?  Do  others  trust  you?  Ideas   break  ground?  Accomplishments.  Intelligence.  Understanding  others.  How  do  you  come  across? Qualities  of  communication: Accuracy,  clarity,  (clarity  of  thinking,  clarity  of  expression)   BE  BRIEF,  ACIVE  VOICE,  VIGOROUS  LANGUAGE, FOCUS  ON  CONCLUSIONS,  BE  DIRECT.     SETTING  GOALS:   Management  communication  is  designed  to  reach  a  certain  goal,  fix  a  problem,  get  new  ideas  adopted,   and  earn  respect.   PURPOSE.  STRATEGY.  TACTICS.  TASKS   Purpose:  determine  a  primary  goal   Strategy:  consider  various  strategies   Tactics:  define  secondary  goals   Tasks:  likely  to  achieve  all  primary  and  secondary  goals Reality  check! 1. Are  my  goals  ethical? 2. Am  I  credible?   3. Do  I  have  the  of  resources?   4. Will  I  get  support?   5. Do  my  goals  conflict  with  other  goals? 6. Do  I  stand  a  chance?   7. What  are  the  consequences?   Things  to  ask?   What  is  the  problem?  Main  problem  ?   What  is  the  urgency?   What  is  the  importance?   What  are  the  recommendations?   How  do  I  pick  the  best  strategy?   How  to  I  go  about  making  it  happen?   AUDIENCE  ANALYSIS  : Who  are  my  audiences?   My  relationship  with  them?   What  is  the  attitude  toward  my  proposal?   How  much  do  they  know?   Is  my  proposal  in  their  interests?   Audience:  the  people  you're  targeting   Primary:  decision  makers Secondary:  those  affected  by  the  decisions   Hidden:  your  bosses  boss.   Control  vs.  Involvement   The  more  you  control,  the  less  you  involve,  inclusion  earns  respect  and  cooperation   Tell:  complete  authority   Sell:  in  control  of  the  information,  audience  has  decision  making  power.   Consult:  building  a  consensus   Join:  when  your  point  of  view  is  among  many.   Positive  Attitude:  need  of  motivation  and  plan  of  action   Neutral:  susceptible  to  persuasion,  convince  them.   Negative:  best  hopes  are  to  neutralize  to  make  positive.   SELL  BENEFITS  NOT  FEATURES  good  news Sympathize,  explain  alternatives,  soften  the  blowbad  news.  


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