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by: Dwayne Young


Marketplace > Georgia State University > Political Science > 18554 > ERA OF THE MEDIA WEEK OF 2 23 16 NOTES
Dwayne Young
GPA 3.0

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About this Document

These notes sum up last week's notes about the media's influence on the election process. How people react to it.
Dr. Kristina La Plant
Class Notes
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This 4 page Class Notes was uploaded by Dwayne Young on Tuesday March 1, 2016. The Class Notes belongs to 18554 at Georgia State University taught by Dr. Kristina La Plant in Spring 2016. Since its upload, it has received 24 views. For similar materials see POLS in Political Science at Georgia State University.


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Date Created: 03/01/16
AMERICAN GOVERNMENT 2/23/16 ERAS OF THE MEDIA: NEW MEDIA - 60% (aged 18 – 29) get their news online, 2012 - Social Media - Stories are less informative, shorter CHARACTERISTICS OF AMERICAN MEDIA Privately Owned What is the purpose of business? What Sells? Educational vs. Scandalous - Scandalous stories sell more than educational stories. Market driven journalism Soft News Infotainment: Last week tonight, Bill Maher. Few are Regulated st • Protected by the 1 amendment • Free to criticize the government and its leaders • One of the freest media markets in the world PROS AND CONS OF MAJOR MEDIA PRINT NEWS BROADCAST NEWS NEW MEDIA More sophisticated Differences between local, Least sophisticated national , and international broadcasts Longer articles Easy to comprehend/ not as Information is presented briefly sophisticated and quickly Takes more time to synthesize Average person can synthesize Like print media, New media info info easily relies completely on the individual seeking the information, Accidental exposure is Least likely Direct information straight from News is presented 24/7 so Takes the least amount of time to the source Accidental exposure is more synthesize. likely EVOLUTION OF JOURNALISM Partisan Era 1789 – 1860 • Papers and their agenda were dominated by political parties • Quality of news? • It was born out this necessity to distribute information to people, from federalist and anti- federalist people. Both sides were biased towards each other because of conjoining arguments Sensationalism/ Muckraking: 1860 – 1920 • Penny press resulted in massive distribution of papers • Increased competition AMERICAN GOVERNMENT 2/23/16 • Yellow journalism • Muckraking This era was chaotic; it was mainly market driven journalism. More like the tabloid section of Walmart. Professional era: 1920 – 1972 • Major reform • Code of ethics • Professional standards • Journalism school • Objectivity Watchdog journalism: 1973-1991 • Media becomes much more hostile towards the government • Major goal becomes to reveal corruption • Big example: WATERGATE. Infotainment: 1992 – Present • We are all sad that bad stuff happens on a regular basis, however we would like to be presented with the information in little of a fun matter. DOES THE MEDIA CONTROL OUR THOUGHTS? - Agenda Setting When the new primarily talks about one issue, they lose track of one issue. They focus all of their attention on one issue, to where an American says what he thinks is the most troubling issue. Is what he sees in the media every time. - Priming Crime - Framing Opinions - Persuasion Credibility Conformability Acceptance PRIMING V. FRAMING - PRIMING Non-conscious effect of how the media influences how you think about a given issue - FRAMING Conscious decisions a person makes in response to media manipulation THE ABILITY TO PERSUADE • Credibility I am more likely to be persuaded by a news network I deem credible How might people view media as credible? • Conformability AMERICAN GOVERNMENT 2/23/16 How often I typically agree with the news source impacts how likely I am to conform to the opinion of the story. • Acceptance Persuasion is complete when I accept the medias opinion as my own What characteristics of the individual makes this scenario most likely? MEDIA & ELECTION INFLUENCES Paid v. Free PAID MEDIA - People who pay for a spotlight of their time, to be given the chance to share their opinion. FREE MEDIA - When an opposing news network is running a media story, general public news for the everyday person. VOTING AND PARTICIPATION How we vote, and who we vote for - Ways people participate in government? - Who represents you? - What type of people vote? - Age? - Income level? - Education? - How do we decide which candidate to support? TYPES OF PARTICIPATION CONVENTIONAL – Culturally acceptable • Voting • Volunteering • Working on campaigns • Writing your congressman • Writing the editor of a paper • Signing petitions UNCONVENTIONAL – less common • Protest • Strikes • Boycotts • Sit-ins • Riots • Marches - Working for a political party is very time consuming also. So the more time involved, the less time for participation. AMERICAN GOVERNMENT 2/23/16 Deciding on who we vote for depends on... - Partisan Loyalty - Candidates Choice - Policy Issues REASONS FOR VOTER TURNOUT DECLINE 1. Overtime the voting eligible population has increased. Exaggerating a decline in turnout. 2. 15 and 26 Amendments 3. Growing Mobility States have different voter registration laws = cost/ benefit 4. The decline of social capital - The degree of social connectedness within a community 5. Rise of New Media 6. Demographics - Social Security and Medicare 7. Generational Effects - Scandals/ Watergate = decrease trust and participation - War fatigue = distrust lack of participation UNITED STATES • Voting always takes place on the first Tuesday • Voting day is not a national holiday • Voting is not mandatory • Requires formal voter registration process • Each state has different laws • US has MANY elections, which causes voter fatigue OTHER INDUSTRIALIZED DEOMCRACIES • Voting day can be several days • Voting day can be a national holiday • Some countries have compulsory (mandatory) voting • No formal voter registration process • Most countries have the same rules throughout the entire country • Other countries elect most offices at the same election


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