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Weekly Notes Feb 22- Feb 26

by: Ethan Ezratty

Weekly Notes Feb 22- Feb 26 Management 301

Ethan Ezratty
Penn State

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About this Document

These noter cover chapter 7 which is being testing on exam 2
Management 301
Professor R. Johnson
Class Notes
Management 301, PSU
25 ?




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This 2 page Class Notes was uploaded by Ethan Ezratty on Tuesday March 1, 2016. The Class Notes belongs to Management 301 at Pennsylvania State University taught by Professor R. Johnson in Spring 2016. Since its upload, it has received 18 views. For similar materials see Management 301 in Business, management at Pennsylvania State University.

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Date Created: 03/01/16
Chapter 7 – Strategy I. Strategy Overview II. Practical Business Strategy Models I. Strategy Overview Strategy- Comprehensive plan guiding resource allocation to achieve long- term org goals Strategic Intent: Focuses energy on a compelling goal Personal Strategic Management Ex: Dunkin Donuts in class example and 2 videos -READ CASE #7 IN BACK OF BOOK FOR TEST -EXPANSION ACROSS US -GROW INTERNATIONALLY Big strategy Issue THE SINGLES BIGGEST ISSUE = CORE BENEFIT PROPOSITION = MOST IMPORTANT Strategy Levels in business 1. Corporate 2. Business 3. Functional Ex: Strategy General Electric Corporate Strategy = global Foundational Growth Strategies: 1. Basic Growth- Within Current operations; ALL ABOUT PRODUCT 2. Concentration: expansion current business; BUILDING STORES 3. Diversification- Buying or building other types of business that boosts profits and growth 4. Vertical integration- be able to have your own supply chain to ultimately Concentration strategy is replicating -Ex: Wal-Mart and Sam’s club in the US Strategy: getting smaller retrenchment Consolidate & divest Comparing mission to vision SWOT Analysis


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