New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Weekly Notes

by: Asli Acar

Weekly Notes MARK 220-01

Asli Acar

Simon Blanchard

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

MedNet Case
Simon Blanchard
Class Notes
25 ?





Popular in Marketing

This 2 page Class Notes was uploaded by Asli Acar on Tuesday March 1, 2016. The Class Notes belongs to MARK 220-01 at Georgetown University taught by Simon Blanchard in Spring 2016. Since its upload, it has received 26 views. For similar materials see PRINCIPLES OF MARKETING in Marketing at Georgetown University.


Reviews for Weekly Notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/01/16
MedNet Case Windham pharmaceutical company MedNet 100 CAM Marvel 054 per click Marvel wants to focus on clicks maximizing sales lead but they don t care about it Newspapers 2 What s the objective Salesljcontributions Retaining Brand awarenessl impressions Credibility 0 Return on investment romi Seel click l buy how much Site Impressions ctr who new X total buy sales contributi revenue on per 5 sale MedNet 172 mm 3 6 30960 Marvel 57mm 14 2 15960 Newspape 25mmday5 074 12 4440 rs mm total Why does MedNet get better than Marvel 0 CTR Bene ts of health websites relative to old school search engines 0 Provide credible medical info trustworthy Customers spend more time in the website click in more links 0 Search a wide array of topics both related to their conditions and unrelated due to curiosity click on more pages Tend to buy more products from advertisers higher levels of motivation to buy leading to higher margins per customer Substantial portion of visitors 40 are repeat visitors due to chronic illness high level of involvement Restaurant Example Awarenessljsurveyonline reviews 0 Go 0 Look at the menu how is the traf c 0 Enter and purchase 0 How much you are spending l Maybe a lot of people are coming in but the sales are not the best Objectives Learn how to create a campaign Understand the AdWords bidding system Client Windham pharmaceuticals provides you a list of keywords Two spreadsheets Maximize clickthroughs that you can get with 500day Calculate pro ts and ROMI 15 100 10 1000


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.