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Tech, Compet & Strategy

by: Ludwig Satterfield

Tech, Compet & Strategy MGT 250

Ludwig Satterfield
GPA 3.93


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Class Notes
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This 4 page Class Notes was uploaded by Ludwig Satterfield on Wednesday September 9, 2015. The Class Notes belongs to MGT 250 at University of California - Davis taught by Staff in Fall. Since its upload, it has received 27 views. For similar materials see /class/191953/mgt-250-university-of-california-davis in Business, management at University of California - Davis.

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Date Created: 09/09/15
MGT 250 TECHNOLOGY MANAGEMENT SPRING 2001 Dr RICHARD PASHLEY Tu Thu 1210 130pm AOB4 Room 261 Course Description This course focuses on the management of product and technology development from the perspective of the business general manager or the producttechnology manager as well as the manager of functions heavily dependent on technology utilization The theme of the course is the integration of the various functional disciplines in running a business operation Subjects covered include understanding technical competencies amp capabilities developing a strategic product plan utilizing incremental innovation to reduce technical risldcomplexity staffing a team for success choosing the optimum team organizational structure utilizing concurrent engineering concepts to reduce time to market how to run an effective meeting when is the optimum time to make decisions understanding the value of project schedule planning amp realtime schedule management how to execute a quality product market introduction amp manufacturing ramp and understanding the critical role of management in the entire process TEXTBOOKS A Developing Products in Half the Time Smith and Reinertsen 2quot 1 Edition Van Nostrand Reinhold 1998 B Strateoic of T 39 39 and Innovation Burgleman Maidique and Wheelwright 3ml Edition McGraw HillIrwin 2001 LN Lecture Notes Copies given out at class by the Professor ACM Additional Course Materials ACM Found at Bookstore OFFICE HOURS By appointment Phone 916 7910122 Email rdpashleyucdavisedu COURSE REQUIRMENTS 1 Team presentation and written report on assigned case study 2 Full class participation 3 Attendance one absence is acceptable 2 max 4 Written nal exam TEAMS posted on the door ofthe classroom TEAM PRES REPORTS FINAL The Final Exam will be a written take home exam consisting of case studies Grading 40 20 PF 40 Teams of 4 to 6 people should sign up for their preferred case study at the end of the first lecture Only one team per case The sign up sheet will be Oral presentations are organized as a team effort but delivered individually with each team member participating about equally The entire presentation should take no more than 50 minutes The team will conduct a class discussion on the case after their presentation Team written reports on their case studies should be 46 typewritten pages long They are due the same day as the case study presentation DATE Tue Apr 3 Thu Apr 5 Tue Apr 10 Thu Apr 12 Tue Apr 17 Thu Apr 19 Tue Apr 24 Thu Apr 26 Tue May 1 COURSE SCHEDULE LECTURE TOPIC Course Overview 0 Course Syllabus 0 Case Study Expectations 0 Course GradingRequirements Technology That Ate the Computing Industry Intel s Flash Memory Business Importance of Time to Market Setting the Strategic Foundation Strategic Intent Core Technological Competencies Barriers to Change Gun re at Sea Strategic In ection Point Case Study 1 Intel DRAM Decision Overview of Rapid Product Development Product Development Phases Cycle Technology S Curve Product Market Life Cycle Use of Standard Modules to Reduce Risk 0 Creating Product PlansProduct Line Roadmaps Product Planning The Fuzzy Front End Cost Benefit Analysis New Product Resource Capacity Planning New Product Development Risk Management Incremental Innovation Case Study 2 Display Technologies Inc Intel Product Planning Process ZBBPOR Prototyping Testing READING None None None App 120 Bpp 113 2232 Bpp 533545 Bpp 6266 90101 Bpp 329339 Bpp 362375 Bpp339362 LN LN Bpp 124149 Bpp 265272 App 105117 Bpp 881900 App 4965 App 2148 App 205220 App 221240 App 6783 Bpp 172185 LN LN


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