Mgt Of Innovation
Mgt Of Innovation MGT 251
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This 6 page Class Notes was uploaded by Ludwig Satterfield on Wednesday September 9, 2015. The Class Notes belongs to MGT 251 at University of California - Davis taught by Staff in Fall. Since its upload, it has received 60 views. For similar materials see /class/191956/mgt-251-university-of-california-davis in Business, management at University of California - Davis.
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Date Created: 09/09/15
i r7ltwent 033mm i szena u kww Mgt 251 Winter 2002 Monday 6 9 261 AOB 4 Updated January 7 2001 Nicole Woolsey Biggart UC Davis Graduate School ofManagement In the early decades of this century most companies pro ted by achieving economies of scale 7 reducing the unit cost of goods and selling them to mass markets The primary management challenge was to insure consistent output and to control costs In recent years however rapid technological change has created opportunities for rms to pro t from their ability to create new products rapidly that is to constantly innovate and bring to market products that are novel or responsive to changes in consumer demand In many industries today rapid continuous innovation has become the norm and even traditional industries face pressures to innovate in areas such as process technology and service An innovationbased strategy in contrast to a mass production strategy places tremendous demands on workers organizational routines and functional areas such as marketing and training In this course we will take a managerial perspective and assume that innovation is a normal organizational process that can be managed We will examine types of innovation the typical innovation process the reasons innovations diffuse or fail to be adopted and the in uence of product standards and platforms on innovation We will look closely at factors that in uence an organization s ability to innovate including technological cultural organizational and environmental factors We will examine the way in which organizations learn that is generate and respond to new knowledge in order to constantly change and improve An important part of this course will be learning how to perform an innovation audit an analysis of a real organization s ability to innovate Students will work individually or in groups my preference to analyze a rm s capacity to generate and respond to change The class will be conducted as a seminar and all students will be expected to participate in discussion and in the presentation of materials to the class Students will lead case discussions and present reports on books and articles on innovation Texts and Materials Managing Strategic Innovation and Change M Tushman and P Anderson Oxford University Press 1997 Required Readings listed below as TampA are from this book Collection of cases and readings Grading Grades will be based on the group innovation audit 13 a written case analysis of one of the cases presented in class Q an analysis of the innovation trajectory of one industry over a signi cant period of the industry s development 13 and an approximately 5 page critical review of a current book on innovation that will be presented to the class 13 Students are expected to be prepared for class and to make a contribution to class discussion participation in discussion will affect your grade Group Innovation Audit This is a fieldbased project Student teams will conduct an audit of a firm s or business unit s innovation performance Please identify a client and along with the client identify an innovation problem Problems might include toolong product cycle times losing key members of the product development staff customer dissatisfaction with new products inability to manufacture products that come out of RampD a culture that inhibits innovation or an inability to transfer knowledge successfully from a strategic partner Your task will be to diagnose the problem is it the real problem and find out why it is a problem by exploring the root causes of the problem In your diagnosis you should consider both technical and process issues In addition to analyzing the problem your report should detail plans for intervening to improve the situation and eradicate the problem if possible The book Winning Through Innovation Tushman and O Reilly Harvard Business School Press includes ideas on diagnosing innovation problems It is not required but it might be useful for one member of each group to have a copy Please let me know by January 21 a holiday 7 no class via a onepage memo the namesemail addresses of your group members the name of your client and what the problem appears to be There will be periodic homework assignments requiring interim analyses of the problemorganization I will return these to you with comments Your final written analysis and recommendations to the client are due on March 11 the last day of class You and your group will give an oral briefing to the class on that day The grade for the project will be based on a combination of your homework and written and oral presentations Written Case or IndustryTechnologyAnalysis Each student will prepare one written case analysis or a technology trajectory analysis up to five pages in length You may select a case for writeup from among those indicated by asterisks on the class schedule If you choose to do a case report it is due at the beginning of the class in which we discuss the case it will not be accepted later Case analyses should 1 Define the real problem or the most important problem 2 Suggest and analyze alternatives and 3 Propose and argue for an alternative Please use data from the case and no fewer than two of the readings assigned for class in your analysis Alternatively students may choose to analyze the trajectory of a technology over a significant period of its development within an industry up to five written pages Some very new technologies will have a relatively short but turbulent history while others will have developed over decades and gone through an entire life cycle If you choose to do this assignment be sure to integrate ideas from readings assigned for the first four classes Discuss the critical innovations competing standards platforms industry structure changes and probable future trajectory The technology can be a service process or product technology If you choose to do a technology trajectory analysis it is due on March 4 Contribution to Class Discussion This class will be very interactive I expect that students will have read all of the assigned materials and will be prepared to discuss them in class Readings in TampA are designed to give you background that will help you to understand the assigned cases and give you guidance in performing your field analyses From time to time I will ask groups of students to take responsibility for leading the class discussion of elements of a case I will raise or lower the final grade by a or 7 for an unusual contribution or failure to contribute to class discussion COURSE OUTLINE PART ONE UNDERSTANDING THE CONTEXT OF INNOVATION 1 17 WHAT IS INNOVATION CHALLENGES IN MANAGING TECHNOLOGY AND INNOVATION This week we will discuss what innovation is and why it is so important to businesses today The role of managers in facilitating innovation processes Overview of the course and course requirements Innovation Audits Read Technology Cycles Innovation Streams and AmbideXtrous Organizations p 3 TampA A Congruence Model of Organizational Problem Solving p 159 TampA Case Technological Discontinuities and Flexible Production Networks The Case of Switzerland and the World Watch Industry p 24 TampA 2 114 121 3 128 4 24 TECHNOLOGICAL EVOLUTION CREATIVE DESTRUCTION AND PATH DEPENDENCE This week we will talk about the impact of technological innovations over time on the structure of industries Standards and Dominant Designs Read Managing Through Cycles of Technological Change p 45 TampA The Panda s Thumb of Technology p68 Tamp A Strategic Maneuvering and MassMarket Dynamics The Triumph of VHS over Beta p 75 TampA New Way to Type Dream Machine packet Case EMI and the CT Scanner A HBS 9383194 What predictions can you make about industry and competitive developments in 1972 Should EM enter this business If so how would you implement your recommendations HOLIDAY 7 NO CLASS Group client names and problem statement due ORGANIZATIONAL RESPONSES TO TECHNOLOGICAL EVOLUTION INCREMENTAL AND RADICAL INNOVATION We ll take a look at innovations that occur stepwise and those that change the playing field for the industry Read How Established Firms Respond to Threatening Technologies p 141 TampA Game Battle packet Cases Managing Product Families The Case of the Sony Walkman p99 TampA EMI and the CT Scanner B HBS 9383195 How well is the company doing in 1976 How do you evaluate their performance to date What should Dr Powell do now Homework Discuss the technological trajectory of your client s industry or productserviceprocess andor the role of standards and dominant designs in your client s business KNOWLEDGE ECOLOGY One of the things we have learned about innovation is that it occurs in a frame or context The context can be cultural industrial or regional Today we ll talk about social environment factors that shape innovation including national innovation systems and communities of practice PART TWO 5211 218 6 225 7 34 Read Silicon Valley Competition and Community and Route 128 Independence and Hierarchy packet A Silicon Valley of the East packet Speaker TBA DESIGNING INNOVATIVE ORGANIZATIONS ORGANIZATIONAL CULTURE AND INNOVATION Some cultures support innovation other cultures actively repress innovation Guest Speaker Louis J Burns VP and General Manager Intel Corporation Desktop Platforms Group Read Using Culture for Strategic Advantage Promoting Innovation Through Social Control p 200 TampA Gun re at Sea p 129 TampA GPS Shows The Ballet Shoe Gets a Makeover Gang of SiX packet Case The Fresh Choice Co Why isn tFresh Choice able to transfer knowledge from its new acquisition What should it do Homework Discuss the culture of your client s industry andor organization and the impact it has on innovation HOLIDAY THE PRODUCT DEVELOPMENT PROCESS Today we will consider alijfkrent ways to innovate anal examine some best practices How core competencies contribute to innovation Examining the innovation potential of organizations Read Dynamic Tension in Innovative High Technology Firms p 233 TampA Engines of Progress Designing and Running Entrepreneurial Vehicles in Established Companies p 524 TampA Boeing Hopes How Burger King Got Burned packet Speaker TBA Homework What are your company s core competencies How would you characterize its productserviceprocess development process ORGANIZATIONAL LEARNINGKNOWLEDGE MANAGEMENT Organizational learning is the process by which members of an organization can collectively share insights and knowledge Tacit and explicit knowledge Types of knowledge the di erence between data information and knowledge To prepare for this class explore the web site wwwbrintcom Readings Oi 39 quot 39 quot and Managing Innovation TampA 255 Making Teamwork Work Boundary Management in Product Development Teams TampA Firms as Knowledge Brokers When to Trust Your Gu packet Case Chapparral Steel The management of Chaparral Steel considers one of their competitive capabilities to be the rapid translation of technology into product what makes up that capability Consider the strategy process culture management systems physical technology employee skills and any other factor that seems important Should Chaparral grow and if so how PART THREE STRATEGIC ISSUES AND INNOVATION 8311 9 315 INNOVATION AND BUSINESS STRATEGY How does a firm decide how to capture the value from innovation Trade offs of internal development licensing transferring technology Property rights and patents Readings Capturing Value from Technological Innovation TampA p 287 Case Philips Compact Disc Introduction A HBS 9792035 Should Philips attempt to make its CD prototype the industry standard What pricing strategy would you recommend when it enters the CD market How will this a ect the industry structure Should Philips make an early investment in a US pressing plant Does Philips have a first mover advantage Guest Speaker TBA INNOVATION AUDITS STUDENT PRESENTATIONS