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by: Maryjane Parisian


Maryjane Parisian
GPA 3.68


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About this Document

Class Notes
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This 3 page Class Notes was uploaded by Maryjane Parisian on Wednesday September 9, 2015. The Class Notes belongs to NUTR 531 at University of Washington taught by Staff in Fall. Since its upload, it has received 15 views. For similar materials see /class/192270/nutr-531-university-of-washington in Nutritional Science at University of Washington.

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Date Created: 09/09/15
Draft 6 7 September 21 2005 Washington state Department of Health Cardiovascular Diabetes Nutrition amp Physical Activity Section Washington state Collaborative 5 MARKETING PLAN I Executive Summary The Washington State Collaborative is a systematic evidencebased approach to g quot mgr PicI very It is based on the Breakthrough Series model developed by the Institute for Healthcare Improvement The purpose of the collaborative is to introduce strategies to help healthcare professionals improve the quality of care for patients with chronic conditions in particular diabetes cardiovascular disease hypertension and dyslipidemia More than 100 clinical teams have articiated in revious session I 1 39 Ilmu MO m 39 msnn f Collaborative participants design implement and measure the effects of change which might involve a simple charting revision or a visit reminder protocol Most participants have discovered an entirely new way of thinking about caring for people with chronic diseases Program Components Clinical teams of three to six members select a track to focus on for the collaborative Cardiovascular disease OR Diabetes Collaborative 5 begins with the first learning session in February of 2006 and ends in March 2007 with an outcomes congress Learning Session 1 Two daysFebruary 1314 2006 Learning Session 2 Two daysMay 2223 2006 Learning Session 3 Two daysSeptember 1112 2006 Outcomes Congress Two daysMarch 2627 2007 II Program Bene ts For Participants Increase in potential revenue Develop chronic disease management program tailored to your practice Increase job satisfaction among staff Implement a proven qualityimprovement method Share experiences with peers Access to experts in quality improvement cardiovascular disease and diabetes care Streamlined clinical processes Draft 6 7 September 21 2005 For Patients Improved glucose control Improved lipid control Improved blood pressure control Improved selfmanagement and goalsetting Support to stop smoking Better relationships with clinical staff Ill Marketing Issues Much of enrollment occurred through telephone contact Five of the 40 teams that participated in WSC4 were cardiovascular teams All but one of those had participated in previous collaboratives as diabetes care teams T IV Marketing Objective To enroll 40 teams 20 focusing on diabetes and 20 focusing on cardiovascular disease prevention V Audiences mm w physicians nurse practitioners and physician assistants nurses medical assistants health educators clinic managers Health plans Physicians providing care to Medicaid recipients andor Medicare recipients Steps communities VI Messages VI Benefits listed above section II Marketing Materials collateral Folder use from last year White paper 2005 Recruitment brochure Fact sheets executive clinical PowerPoint presentations executive clinical from last year Information display Accomplishments brochure for policymakers WSC website Draft 6 7 September 21 2005 VIII Timeline Responsibility on to care WSC participants community rural and Indian programs


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