Intro to Mass Media PowerPoint and Lecture Notes
Intro to Mass Media PowerPoint and Lecture Notes COM 114
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This 4 page Class Notes was uploaded by Savanna Maheux on Wednesday September 9, 2015. The Class Notes belongs to COM 114 at Pace University taught by Dr. Barry Morris in Fall 2015. Since its upload, it has received 431 views. For similar materials see Introduction to Mass Media in Communication at Pace University.
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Date Created: 09/09/15
Tuesday September 8 2015 Introduction to Mass Media Roots of Media 2 medium to mediate is to be in the middle a mediator helps two sides reach consensus a middle mediated communication is the transference of content through a filter between sets of senders and receivers Basic Assumptions that Underline Mediated Communication the filter serves some useful purpose the filter exists primarily as a filter ex it is designed as a communication medium the filter is valuefree Its purpose is to mediate not to influence Issues related to assumptions media literacy what special skill sets are needed to maximize use of the platforms independent of their content media literacy the process of analyzing media content critically by considering its particular presentation its underlying political or social messages and how media ownership or regulation may affect the type of media content we receive critically able to break down to smaller parts literacy capability to understand what goes on on the surface as well as behind the scenes Audience members understanding of media industry s operation messages delivered by the media the roles media play in society how audience members respond to these media and their messages Tuesday September 8 2015 Basic Dimensions of Media Literacy Cognitive Dimension ability to intellectually process information communicated by the media Emotional Dimension understanding the feelings created by the media messages Aesthetic Dimension interpreting media content from an artistic or critical point of view Moral Dimension understanding the values of the medium or the message Mass Media as Social Entities A MASS medium is available to a wellpopulated broad range of people technological institutional complex organization connected to other institutions socially influential can t just motivate people with rewards like pay they motivate with relationship to institution economic expensive equipmentmaintenance infrastructure the site of equipment maintenance government and corporate ideological beliefs and values little to do with content that is given to us ex investment in singers and bands being part of a group Institutions Inevitably Develop Ideologies criteria for expending resources ideology attached to wanting to do something and other people suffering ex tearing down apartment buildings for basketball court Tuesday September 8 2015 methods of management sustenance of related publics What is Technology Kevin Kelly What Technology Wants 2010 techne Greek meant ingenuity technelogos coined by Aristotle meant literary or speaking skills 1802 Economist Johann Beckmann techne were useful arts architecture masonry etc specified techne to terms of skills not just ingenuity wrote book titles Guide to Technology argued that technology combined tools inventions and artisan skills Technology Includes the Interconnection of social need broad perception of what we have to have ex cars smart phones etc being part of that group inventions the nature of what the item is inventions that made them possible necessary skills What is Technology A Simpler Point of View technology is the artificial extension of human capabilities so that we can do things better than before amplify artificially extend the human capabilities to interact symbolically by bringing us closer together Tuesday September 8 2015 Trajectories of Technology Kevin Kelly noticed that bossy technologies seemed to be able to get people to service them and to prod them to acquire and use still more technologies p10 The humantechnology relationship follows a predictable pattern 1 new technologies are developed 2 people flock to them 3 technologies become common 4 people criticize and reject them
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