New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

COMM 401: Week 2 - 8/31, 9/2

by: Sam Sizer

COMM 401: Week 2 - 8/31, 9/2 COMM 401 W01

Sam Sizer
GPA 2.92
Promotions for Radio, TV, Cable
Dr. Wilson

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Promotions for Radio, TV, Cable
Dr. Wilson
Class Notes
25 ?




Popular in Promotions for Radio, TV, Cable

Popular in Education and Teacher Studies

This 3 page Class Notes was uploaded by Sam Sizer on Wednesday September 9, 2015. The Class Notes belongs to COMM 401 W01 at Indiana University of Pennsylvania taught by Dr. Wilson in Summer 2015. Since its upload, it has received 30 views. For similar materials see Promotions for Radio, TV, Cable in Education and Teacher Studies at Indiana University of Pennsylvania.

Similar to COMM 401 W01 at IUP

Popular in Education and Teacher Studies


Reviews for COMM 401: Week 2 - 8/31, 9/2


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/09/15
PROMOTIONS 831 Audiences con r Measuring Audiences cont quotRadio and TV audiences are diFFeren r 0 Radio laudiences lis ren ro s ra rionsForma rs laudience is more de nedcons ran r rhrough rhe day llarges r audience morning and la re aF rernoon laudience declines rhrough rhe evening quotRadio and TV media is diFFeren r 0 TV lrequires more a r ren rion lsigh r sound mo rion color luses special eFFec rs lmore complex and expensive audience spends more Time wi rh TV rhan any o rher medium 0 Radio lbackground noise limmediacy gt hear an announcemen r drive ro an even r lwri rers crea re a pic rure in rhe audiences mind lDJ39s are your Friends lcan f presen r large amoun rs oF inForma rion lmessages mus r be presen red oF ren ro be memorable llower produc rion cos rs quotWha r people do average American wa rches TV more rhan 4 hours a day average household wi rh kids wa rches almos r 7 hours a day about same amoun r spen r in Fron r oF compu rer ei rher work or leisure more rhan 70 oF children have a TV in Their bedroom reenagers spend abou r 31 hours a week on in rerne r 8 18 year olds are consuming media vir rually every waking minu re excep r when in school adul rs spend abou r 18 hours a week lis rening ro broadcas r radio ldown From more rhan 20 hours a week 0 sa relli re radio subscribers average 33 hours per week lis rening 0 sa relli re radio subscribers lis ren ro regular radio 14 hours a week Purposes of Promo rion Three main purposes of promo rion quota r rrac r a new audience 0 audience acquisi rion 0 increases ra rings quotmain rain curren r audience 0 audience main renancere ren rion quotrecycle audience 0 ge r people ro keep coming back rhroughou r rhe day quoto rher purposes 0 enhance or change image 0 announce Forma r change 0 promo re communi r service Types of promo rion quotonair promo rion 0 using s ra rions own air Time gt shows news even rs 0 in rernal promo rion gt scheduled For rarge r audience promos gt 1030 seconds long offair promo rion 0 using rime slo rs o bough r rime or space in other media publici ry sponsorships evenfs 0 ex rernal promo rion adver risemen rs 92 Purpose of promo rion con r Types of promo rion cont quot rypes of onair promos 0 weekly promo lwha r s coming up nex r week lused For weekly comedies and dramas 0 daily promos lwha r39s on roday s show llocal news daily ralk shows lgues rs on roday s show


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Kyle Maynard Purdue

"When you're taking detailed notes and trying to help everyone else out in the class, it really helps you learn and understand the I made $280 on my first study guide!"

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.