One day of notes - COMM 2713
One day of notes - COMM 2713 COMM 2713 - 001
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This 1 page Class Notes was uploaded by John Notetaker on Wednesday September 9, 2015. The Class Notes belongs to COMM 2713 - 001 at University of Oklahoma taught by Jill A Edy in Fall 2015. Since its upload, it has received 39 views. For similar materials see Communication Theory in Journalism and Mass Communications at University of Oklahoma.
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Date Created: 09/09/15
COMM 2713 SEP 09 2015 Prof Edy Wednesday Reading Theory Lazerfeld amp Merton General Info 0 Points are awarded for individuals groups and are based on attendance during workshop days 0 Papers are due by class time 1030 AM The Phenomenon o The main idea of the article was effects of the mass media on society I Professor Edy points out that this main idea is located on pages 95 96 of the article A general rule to follow 0 Limit the number of times that you quote content I Quoting content does not demonstrate intelligence but rather points out that you do not fully comprehend the material Media effects on individuals 1 Narcotizing effect Assuming that knowing about the problem is the same as doing something about the problem Pp 105106 2 Enforcement of social norms Subjecting people to public scrutiny so that social norms remain universal Pp 102 a Example Taking something that is considered private and making it available to the public in order to reinforce the idea of social normality 3 Social conference of status The ability to make someone a public figure based on their status even if they do absolutely nothing Pp 101 a Example The Kardashians Mass media effects on the society 0 Mass media affects the popular culturetaste social conformity I Example The brand of toothbrushes that Americans buy 0 Little exposure to new tastes that deviate from the popular culture I Reason The same people who do not deviate from the popular culture control mass media I These people who are in charge encourage maintenance not change What to take away from this 0 Don t panic I There are affects caused by mass media but they are not as strongpowerful as interpersonal communication