New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Ch 3: Ethics and Social Responsibility

by: Rebecca Lord

Ch 3: Ethics and Social Responsibility Mkt 3000

Marketplace > Bowling Green State University > Marketing > Mkt 3000 > Ch 3 Ethics and Social Responsibility
Rebecca Lord
GPA 3.8
Marketing/non business
Fei Weisstein

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These notes explain morals, ethics, and social corporate responsibility, the 3 levels of morality, the different ethical theories, as well as sustainability, green marketing, and cause-related mark...
Marketing/non business
Fei Weisstein
Class Notes
25 ?




Popular in Marketing/non business

Popular in Marketing

This 4 page Class Notes was uploaded by Rebecca Lord on Friday September 11, 2015. The Class Notes belongs to Mkt 3000 at Bowling Green State University taught by Fei Weisstein in Fall 2015. Since its upload, it has received 56 views. For similar materials see Marketing/non business in Marketing at Bowling Green State University.


Reviews for Ch 3: Ethics and Social Responsibility


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/11/15
Ch 3 Ethics and Social Responsibility Determinants of a Civil society Ethics moral principles and values that govern an individual s or group s behavior Laws Enforced by government authorities Formal and Informal Groups Ex The American Marketing Association has a code of conduct that the members must follow The media Selfregulation An active civil society Keep in mindsomething that is legal may not always be ethical For example cutting in line is not illegal but it is certainly unethical and looked down upon Ethical Theories Deontology A deontologist will stick to their ethical duties and responsibilities while facing an ethical conflict Problem They are not always looking out for the welfare of others Utilitarianism A utilitarian is concerned with choosing the option that will benefit the greatest amount of people Problem They use past experiences to predict the future but that doesn t always yield the largest benefit to the most people 2 Types Act utilitarian Will choose whatever is best for most people despite their feelings or societal constraints Rule utilitarian Will still try to benefit most people but will take fairness into consideration Casuist This theory compares a current ethical dilemma to a previously similar ethical situation so one can look at the severity and determine the best outcome Problem Sometimes ethical dilemmas have never occurred before so there is nothing to base your decisions off of and the same outcome might not apply to this situation as it did before Moral Relativism A moral relativist does not believe in absolute truths but instead looking at every ethical dilemma individually and determines whether or not the action taken was justified given the present circumstances Virtual Ethics Virtual ethics is based off of a set of virtues good character traits that are developed through training and nurturing 3 Levels of Morality Preconventional Morality 0 Child like self centered calclulating 0 Based off rewards and punishments 0 Asks quotWhat39s in it for mequot Conventional Morality 0 Concerned with what is legal obeys the law 0 Moves toward expectations of others 0 Says quotEveryone else is doing itquot Postconventional Morality 0 Concerned with how decisions now will affect long run 0 Focused on how theyjudge themselves Code of Ethics Acts as a guide for marketing managers to help them make better decisions Helps identify acceptable business practices Helps control behavior internally Avoids confusion in decision making Facilitates discussion about right and wrong Pyramid of Social Corporate Responsibility 2 l l l Arguments against Social Responsibility Businesses should focus on making a profit and leave social concerns to non profit Business don t have the expertise to deal with social issues and doing so may interfere with the primary goals of their firm The expense of social responsibility may damage the country in global marketplace Arguments for Social Responsibility It s the right thing to do Business should police itself to avoid government intervention Small companies can prosper and build shareholder value as they tackle social benefits Nrc rgggs Can enhance financial for prom support and cooperations and raise pubIICIty for pro ts CBUSE 39


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.