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BGSU / Marketing / MKT 3000 / BGSU - MKT 3000 - Class Notes - Week 3

BGSU - MKT 3000 - Class Notes - Week 3

BGSU - MKT 3000 - Class Notes - Week 3

Description

School: Bowling Green State University
Department: Marketing
Course: Marketing/Non Business
Professor: Fei weisstein
Term: Fall 2015
Tags:
Cost: 25
Name: Ch 3: Ethics and Social Responsibility
Description: These notes explain morals, ethics, and social corporate responsibility, the 3 levels of morality, the different ethical theories, as well as sustainability, green marketing, and cause-related marketing.
Uploaded: 09/11/2015
4 Pages 69 Views 0 Unlocks
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