week 3 notes
week 3 notes JOUR 101 001
Popular in Media and Society
Popular in Journalism and Mass Communications
This 3 page Class Notes was uploaded by Eliza Lynch on Friday September 11, 2015. The Class Notes belongs to JOUR 101 001 at University of South Carolina taught by Chris Huebner in Summer 2015. Since its upload, it has received 87 views. For similar materials see Media and Society in Journalism and Mass Communications at University of South Carolina.
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Date Created: 09/11/15
9815 Effects of the Social Web Fragmentation o niche networks specialty shops online communities Attention time is a finite resource content is limitless and attention is limited Curation concept to promotebroadcast o peoplemedia o audiences have audiences o shanng Sensation of time rewired concept of time o disruption of place 0 quickly become important through media has rapidly changed 0 idea of experiencing something along with others as community members are informedupdated on news info Boston marathon etc Social Media All media is social and was meant for other people to readsee Roadway analogy ideas and content representing cars and roads connecting people Media is the connective tissues of society clay shirky All ideas that are good are not necessarily channel specific only live within one channel of communication Allows us to share ideas rapidly and often Social media the many relatively inexpensive and widely accessible electronic tools that enable the ability to access or publish information and collaborate on a common effort or build relationships Social media heightens our social behavior in 2 ways creation amp sharing Why we share things 0 Entertainingemotional more likely to share things which we find entertaining or find ourselves emotionally tied to o lnform to reduce complexity issues be seen as an expert facilitate gossip 0 Provide utility share content that is useful to others building the platform which helps others on their quest for knowledge Self expression often times rewarded with likes hearts retweets etc We express ourselves with the assumption that we will get some sort of feedback Understanding the motivations on why people share your content 4 motivations whv peoole share content throucih the lense of consumption 1 Impression management Self enhancement enhance ourselves in the mind of others ex coach purse with Starbucks enhancing a sense of status identity signaling gossip 2 Emotion regulation social support venting on fb venting making sense of things that don t make sense in our own world reducing dissonance venting about something which went against our belief etc encouraging rehearsal 3 Information Seeking Seeking advice Resolving problemsinformation issues 4 Social Bonding Reinforcing shared beliefs Form a sense of communitygroup around us Marketing amp Social Media 2008 economy tanked decrease in advertising creating engagement opportunities will create relationships between brands amp their fans engagement at scale Self expression creating content with the idea that allows people to broadcast and tell their stories transmit messages to individuals to persuade them to exhibit a certain behavior connections what happens between people 91015 The Internets Effect on Media Industries Digital Era is governed by low barriers of entry access to digital technology group polarization audiences now have audiences Democratization of Knowledge Publication of tools Distribution More participation More perspectives More opinions More algorithms present us with a better web experience More opportunity Less filters gatekeepers Less fees drives down our view of how products should cost Expectations of the web 1 More opportunities 2 More jobs 3 More expression of freedom Undermines media professionals and intellectual property rights our culture is essentially cannibalizing its young destroying the very sources of the content they crave 1 More access 2 More participation 3 More quality Access to unlimited and unfiltered culture amp content from the mainstream to the farther fringe of the underground Still a demand for big cultural buckets but they re no longer the only market The hits now compete with an infinite number of niche markets of any size Project Present on the effect of democratization has had on each media industry No longerthan 10min Grader on presentation knowledge of topic amp ability to find and deliver appropriate examples Come to an understanding of current trends in each industry What the social web has lead to Who what has been the result within the industry Is this good or bad How provide examples that strongly provide the class winsight into these results Why why is this important what has been the industry s response
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