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EMB 110 Notes RadioOS

by: Natalie Notetaker

EMB 110 Notes RadioOS EMB 110-001

Natalie Notetaker
GPA 3.7

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About this Document

These notes cover the RadioOS PowerPoint
Introduction to Mass Media
Wesley Akers
Class Notes
EMB, RadioOS
25 ?




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This 2 page Class Notes was uploaded by Natalie Notetaker on Thursday March 3, 2016. The Class Notes belongs to EMB 110-001 at Northern Kentucky University taught by Wesley Akers in Fall 2015. Since its upload, it has received 14 views. For similar materials see Introduction to Mass Media in Information technology at Northern Kentucky University.

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Date Created: 03/03/16
EMB 110 Notes January 19, 2016 Ownership Media Conglomerates – Huge entertainment companies (KISS 107) Media Ownership Groups – A step down, choose not to legally own. Import to know who owns the station Commercial & Non­Commercial Radio – They have to sell commercials in order to pay for themselves. This is how we get free radio. Non­Commercial – More news and educational crowd. Ex: Classical station  Radio stations have four basic needs 1. Administration (business functions) 2. Technical (engineering) 3. Programming (content) 4. Sales (generating revenue from programming) Organizational Structure – GM (General Manager) Departments:  Programming Operations Department – Programming director, Music director, News director, and Sports director.  Engineering Department – Fix tech issues.  Sales Department – Sells commercials (non­commercial stations would have an  underwriting department). General sales manager, National sales manager, Local  sales manager, and Account Representative.   Marking Promotions Department – Have to promote the station to the public.  Traffic Department (continuity) – (not what it seems) People who do the paper  work. Write down records of when songs or commercials played. Things to Know (word for word on slide)  Department prioritization (money flow)  Different jobs mean different pay  Bigger markets means different quality of life, cost of living etc.  Professional advancement “fish in valued analogy”  Go where your skills are valued  Ratings, pressure, demographic changes  Format Changes = job turnover 


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