EMB 110 Notes Programming&Sales
EMB 110 Notes Programming&Sales EMB 110-001
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This 7 page Class Notes was uploaded by Natalie Notetaker on Thursday March 3, 2016. The Class Notes belongs to EMB 110-001 at Northern Kentucky University taught by Wesley Akers in Fall 2015. Since its upload, it has received 16 views. For similar materials see Introduction to Mass Media in Information technology at Northern Kentucky University.
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Date Created: 03/03/16
EMB 110 Notes January 26, 2016 Programming Strategies Mass Audience to Niche Audience (audience fragmentations) A very small audience Only about 5% of people watch the most popular show Target Audience Want a program that will target a specific audience (female, male, white, black, old, young etc.) Each program has to think about their target audience and what they want in a show. Format Radio uses this term Ex: talk format, music, sports talk etc. Still has a specific audience Programming & Sales Objectives Audience delivery & Media buying Selling the audience to the highest bidder Commercials buy the audience they want Dayparts A different type of audience during different parts of the day Ex: radio daypart is morning and after work because the audience listens to the radio on their drivers to and from work Ex: T.V daypart is evening – Primetime Avails Open commercial spot (short for available) Adjacencies A specific type of Avail Open spot for local commercials CPM’s Cost Per Thousand How many people you can reach with your ad/ commercial Have to have an audience in mind and how many people you want to reach with your budget Market Research Qualitative & Quantitative approaches Advertising programs made their own rating system but it was flawed Companies do market research and sell the info to stations for ratings Quantitative: Ratings, Shares and Demographics The quantity of ratings etc. Percentage of people watching a show Ratings – count people in a home that have a T.V set (Doesn’t count who is watching) Shares – counts if the T.V is on Demographics – Info about the audience that’s easy to get (ex: a person’s sex, race, income level, age etc.) Qualitative: Psychographics Tells you about a person’s taste, morals, values etc. Ask specific questions to get that info (hard to get) Helps determine your target audience EMB 110 January 28, 2016 Radio Dayparts Morning drive – around 6am9am (most important to know) Midday Afternoon drive – around 3pm5pm (somewhat important to know) Night Overnight (Think proper ad placement for audience) T.V Dayparts Early, early morning Access Early morning Prime Time (8pm – 11pm) (Most Important Morning Noon to know) Afternoon Late fringe Early Fringe Late night News block Overnight Local T.V Program Development, Distribution, Acquisition Local Production Low level Small audience Ex: News Syndicated Programming (Firstrun & Offnetwork) Anywhere in the country Nation wide High end, popular shows Firstrun – New episode everyday (gameshows, talk shows etc.) Offnetwork – Reruns, used to be on broadcast network Network Programming Highly produced programs Most profitable National program Paid Programming (infomercials) Buying a half hour commercial EMB 110 February 2, 2016 Commercial Avails & Sales Local Spot for local businesses National spot Go to the network you want and buy the avail or adjacencies in a specific area Network spot Reaches the whole nation Upfront Market New shows during a specific season (normally in the fall) Buying spots early on and sell later at a higher price Syndication Bartering Program intended for a national audience Not connected to a broadcast network Anyone can buy these spots Ad Agencies Matching ads to a program The ad will go to the agency to sell their product PSA’s Promos PSA= Public Service Announcement Promotions to promote programs/shows on their own station (Promote shows similar to the one you’re watching)
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