Week 2 Notes for COM 107
Week 2 Notes for COM 107 COM 107
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This 6 page Class Notes was uploaded by Aria Sivick on Friday September 11, 2015. The Class Notes belongs to COM 107 at Syracuse University taught by S. Hollenback in Summer 2015. Since its upload, it has received 127 views. For similar materials see Communications and Society in Communication at Syracuse University.
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Date Created: 09/11/15
Predictions of Global Media Marshal McLuhan s GLOBAL VILLAGE Doesn t exist much in business Exists in terms of the environment and disease Ben Bagdikian s GLOBAL OWNERSHIP Oligopolies What led to this explosion of global media corporations and digital giants Globalization Global markets and specialization Media Convergence of digital technology and business Consolidation and Mergermania o Corporation parents keep brand names Deregulation and Privatization Population patterns growth where consumers have expendable income and infrastructure Synergy the promotion and sale of different versions of a media product across various subsidiaries of a media conglomerate Convergence Technological merging of media content across various platforms Business model that has many media holdings under one huge corporate umbrella Population patterns Media corporations expand to parts of the world where there is a middle class income and where there is a need for media also expendable income Deregulation and Privatization A very large media lobby in current day Trust busting back in the Progressive Era Big companies go private over public as a result of deregulation Synergy The same material and same appeal to reach you in a variety of media outlets 0 Ex The Lion King Oprah Seven Major Media Organizations Time Warner 0 AOL bought Time Warner for 165 billion world s richest merger 0 Time Entertainment Weekly People Sports Illustrated Essence Marie Claire 0 Warner Bros Hannah Barbera Music 0 Time Warner Cable HUGE UMBRELLA buys CNN TNT TBS TCM Atlanta Braves GE 2009 sold 0 NBC NBC sports MSN BC Bravo USA Telemundo 0 Universal Pictures Theme Parks 0 Sold this all to COMCAST HUGE UMBRELLA NBC Largest cable in US Philadelphia Flyers 10 regional sports nets Bertelsman 0 Located in Germany 0 World wide book publishing Random House Knopf Double Day Audio books Book Clubs 0 Magazines in Europe National Geographic 0 Music BMG Sony until 2009 o Europe s largest broadcasting corp 22 TV stations UFA films Disney 0 Entertainment and Animation Films stage musicals music ice shows etc 0 Parks and Resorts all over the world 0 Consumer Products Disney Stores 0 Media Networks ABC stations and net ESPN all over the world 0 Pixar Marvel Star Wars m 0 Game systems 0 Colombia Pictures Viacom o Viacom bought CBS 0 Split in 2006 o quotCradle to Grave corporation Nickolodeon to MTV to VH1 to CMT to CC to Showtime Children will grow with Viacom constantly by their side 0 Outdoor advertising News Corp 0 Rupert Murdoch Developing leadership is a key factor Who s going to take over 0 Newspapers Scandal in Britain News of the World 0 Satellites all over the globe Put them in China and India 0 Buys 20th Century Fox Films O Builds FOX Appealed to affiliates by allowing them to broadcast what they want during the day selling their advertisements Goes for black appeal in programming Drawing alternative niche audiences Bid on sports networks Paid big time news companies to broadcast their news 0 Myspace 0 Wall Street Journal o In 2013 News Corp split 21 st Century Fox is different News corp is still publishing but TV film media is 21 st century fox 0 Both Murdock is Chairman Cultural Imperialism Blanketing the world with American Culture Cultural media does have a connection everywhere wherever it connects it blankets 910 Class Notes The Digital Divide 42 of the world has access to the internet 0 Phones laptops 58 does not have access Net Neutrality Telecommunications Act of 1996 All data has to be treated equally The FCC is endorsing rules for a two tier system in the Internet 0 Allows companies to buy their lane in the fast lane 0 Being protested 0 Supported as of June 2015 Advantages and Disadvantages of Mega Media Corporations Traditional andor Digital Advantages 0 Uniform consistency of product and technological convergence often built on global branding and marketing of latest creationproduct but can create own content digitally spread through social media 0 Shared risk across the corporation 0 Reduce costs economies of scale for corp butoften higher costs for consumers Looking for viable business model 0 Cross promote content and talent 0 Offer advertisers great xmedia or xplatform deals but MUCH still driven by advertisers Vast personalprivate information shared secure public concerned 0 Can be counterweight to government butPowerful media lobby Disadvantages 0 Pressure from Wall St for immediate profit stockholders vs consumersauds butis Internet accesible and open to all 0 Possible conflicts of interest journalists reporting on their corporate parents or not 0 Concentrated power in only a few oligopolies reduces diversity of voices in marketplace difficult and expensive for minorities to enter or to own traditional media butmany digital startups then often bought up 0 Tend to support the status quo traditional taking fewer risks so often homogenized content butall isshould be appropriate on Internet