Intro to Mass Comm. Week 3 notes (Sept. 8 & 10)
Intro to Mass Comm. Week 3 notes (Sept. 8 & 10) MC 1301
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This 9 page Class Notes was uploaded by Chelsea Kubenka on Friday September 11, 2015. The Class Notes belongs to MC 1301 at Texas State University taught by Laurie Fluker in Summer 2015. Since its upload, it has received 37 views. For similar materials see Introduction to Mass Communication in Journalism and Mass Communications at Texas State University.
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Date Created: 09/11/15
September 8th amp 10th FACEBOOK Zuckerberg Harvard sophomore created Facebook in Harvard dorm room as a hobby Originally called thefacebookcom extended to Standford amp Yale now everywhere Zuckerberg had created quotSynapsequot a music website Chosen Time magazine39s 2010 quotperson of the yearquot 0 Facebook is the 3rd largest country if you count its population 0 20000 people on facebook every second Went public on May 18 2012 2014 MOSTTALKED ABOUT ENTERTAINERSUS Beyonce39 0 Pharrell Williams 0 Nicki Minaj Taylor Swift 0 Jimmy Fallon 2014 MOSTTALKED ABOUT TV SHOWSUS Game of Thrones Orange is the New Black 0 The Walking Dead 0 The Big Bang Theory 0 Downtown Abbey 2014 MOST TALKED ABOUT MOVIES US Frozen Guardians of the Galaxy 0 Teenage Mutant Ninja Turtle Maleficent The Lego Movie 2014 MOST TALKED ABOUT SONGS US quotHappyquot Pharrell 0 llall n39F maquot lnhn Iaonnrl 39 UII UI IIIL JUI III LLBLIIU quotStay with Mequot Sam Smith 0 quotTurn Down for Whatquot DJ Snake amp lll J0 quotLet it Goquot Idina Menzel FACEBOOK39S quotLIKEquot BUTTON When the button is pushed users recommend brands ideas and products to quotfriendsquot who trust them messaging is targeted more effective 0 Each month the quotlikedquot brands receive a huge amount of free advertising from customer themselves Likely to be huge ad reallocation from traditional media to Facebook particularly quotGeneration Yquot prestige brands 201539S MOST quotLIKEDquot BRANDS CocaCola YouTube 0 Red Bull 0 Nike Football Oreo Converse All Stars 0 Playstation 0 Sta rbuck39s Coffee Pepsi tunes FACEBOOK39S quotPRESTIGEquot BRANDS Apple 0 Coach Chanel 0 Burberry Tiffany amp Co 0 J Crew 0 Banana Republic Prada INSTAGRAM Facebook acquired in April 3912 for 1 billion in cash 0 App developed in 2010 by Kevin Systrom amp Mike Krieger for the purpose of helping others share their photos in a fast amp efficient way Named for quotinstantquot pictures that were once popular quotgramquot for telegrams wired to others shape of nstagram photos is a distinctive square shape similar to the Kodak amp Polaroid pics of old times INSTAGRAM 201415 FACTS 300 million monthyl active users more than 75 million dialy users 776 million US users 51 males 49 female 0 20 billion photos have been shared average of 60 million posted daily 0 Most like photo ever Kimye Wedding 0 1000 comments per second 0 Average time spent per month by users 257 minutes Busiest day ever Thanksgiving1st day of Hanukkah 2013 SNAPCHAT39S INCEPTION Begun by Stanford University students Evan Spiegel Reggie Brown amp Bobby Murphy 0 Brown expressed a desire to have pics disappear after being sent it began as quotPicabooquot the 1st ever ephemeral picture messaging app for phones Spiegel CEO drew the ghost logo quotGhostface Chillahquot Murphy Chief Techical Officer Brown Chief Marketing Officer SNAPCHAT LAUNCHES quotPicabooquot launched in July 2011 with only 127 users Snapchat launched in 2012 with 100000 users in that year 0 Brown later ousted then sued in Sept 2014 all parties settled the lawsuit con den aHy MYSPACE Begun by Greenspan DeWolfe ampAnderson in 3903 to promote bands Bought by Murdoch in 2005 for 580 million Politicians began to see the possibilities of the site in 0708 MYSPACE 2007 ZENITH By 2007 the site Was the fastest growing site on the web Had 70 million US users 200 million worldwide Had 1 in every 4American on the site 12 of all Internet minutes spent on the site 0000 o Valued at 12 billion MYSPACE 2008 PRESENT They reduced its workforce numerous times brought in new teams new logo steady decline Murdoch lost interest 0 June 2011 Specific Media Group ampJustin Timberlake purchased the website for 35 million the New MySpace has emerged TWITTER Founded by Dorsey Stone ampWilliams in3906 users are limited to 140 characters messages known as quottweetsquot posting answer quotWhat are you doingquot 0 First called quotStatusquot Dorsey was inspired by dispatch systems that communicated with emergency vehicles in short bursts On 11509 when US Airways Flight 1549 crashed in the Hudson River witness tweeted crash pic scooped journalists for the firs time BOSTON MARATHON amp TWITTER On April 132013 two bombs exploded near the finish line from there Twitter took over 0 Police tweet request for pics and video 5 hours after bombing suspect Dzhokhar Tsarnaev tweets quotAin39t no love in the heart of the city stay safe peoplequot 0 On April 18 suspects39 images were tweeted 6 hours later MIT officer killed tweets then report that the police headed to Watertown there a tech entrepreneur tweets entire shootout from bedroom journalists are forced to get their news from twitter TWITTER TODAY 0 At 9 it now has a billion registered users amp 271 million monthly active usersworld sending 1 billion tweets ever 23 days 50 male 0 Obama the first president to tweet while president 0 Did not allow advertisers until 2010 now there are different ways to advertise TOP 10 TWITTER ACCOUNTS Katy Perry 0 Justin Beiber Taylor Swift Pihanna Lady Gaga Justin Timberlake Ellen DeGeneres Britney Spears Christiano Ronaldo Kim Kardashian West TWITTER HOLLYWOOD FANS JuliaLouisDreyfus Jimmy Fallon Taylor Swift Lena Dunham Patrick Stewart FACE BOOK HOLLYWOOD FANS Reese Witherspoon Shakka Stephen Amell Jerry Seinfeld Vin Diesel 6006 LE Computer science grad students Larry Page amp Sergey Brin at Stanford in 3995 founded in 3998 Wanted to find a way to retrieve informatio from the web Began the search engine BackRub that later became Google named for the number represented by the number 1 with 100 zeros behind it In 3998 Google opened its office in Menlo Park CA GOOGLE SNAPSHOT OF 2014 Number of monthly searches 11944 billion Google share of US search market 675 Monthly unique visitors to Google sites 187 million 97 of Google39s revenue comes from advertising Reported amount interns earn a month 5969 TOP 2014 GOOGLE SEARCHES Robin Williams World Cup Ebola Malaysia Airlines Flappy Bird ALS Ice Bucket Challenge ISIS Ferguson Frozen Ukraine GOOGLE EYES THE FUTURE Getting into healthcare with smart contact lenses to help detect health problems sensors thinner than a human hair quotProject ARAquot cell phones at astonishingly low prices S50 modular phone allowing you to take pieces in amp out quotLoonquot looking to bring the Internet in the sky with balloons to billions in developing countries YOUTUBE Founded by Chad Hurley Steve Chen And Jawed Karin in 3905 Worlds most popular online video sharing site people watching hundred of thousands videos daily Obama one of the lst politicians to take advantage his info during his first campaign was watched for 145 million hours MASS MEDIA OWNERSHIP CHAPTER 3 MASS OWNERVISIONARY Robert Ted was born in Cincinnati Ohio in 1938 father39s billboard advertising business was first experience in media Graduated from Brown University father committed suicide took over the business added radio amptv stations purchased old movies and broadcasting rights to older tv shows His Atlanta UHF station rented space on RCA39s satellite in 1975 became WTBS THE FOUNDING OF AN EMPIRE Got the rights to the term quotsuperstationquot pioneered the idea of a local station being offered nationally Began in 24hour cable network Cable News Network in 1980 no one thought it was viable but the Gulf War and the Tiananmen Square demonstrations proved that such a network was needed CONCENTRATION OF OWNERSHIP More media companies are owned by fewer and fewer people 0 Should encourage the widest possible dissemination from diverse sources Marketplace of ideas shrink new and independent voices are stifled Osama vs OJ Whitewater Princess Di embassy bombings vs Lewinsky all focus on insignificant issues instead of pressing concerns THE POWERFUL MEDIA CORPORATION 2014 0 Walt Disney 0 News Corp 0 Time Warner CBSViacom NBC Universal GEComcast DISNEY 1 Owns Pixar Lucasfilm Walt Disney Studios Touchstone Walt Disney Animation Studio Disnenature Hollywood Pictures Marvel Studios American Broadcasting Company ABC DisneyABC Domestic Television Buena Vista Disney channel ABC family Disney 80 Hearst 20 Entertainment and Sports Programming Network ESPN ESPN2 AampE Lifetime History Channel Biography channel Hulu Disneyland Disneyworld TokyoEuro Disney Skywalker Sound Marvel Entertainment TV amp radio Staions DISNEY quotHOTquot PROPERTIES ABC the 3 television network Pixar a dozen fulllength animated hits deal worth 74 billion 0 Marvel the 1 comic book publisher 40 market share deal worth 4 billion Lucasfulm 5 of the 20 biggest box office hits of all time 19 Academy Awards deal worth 4 billion DISNEY JOURNEY TO DOMINATION Previous animated hits Beauty and the Beast Lion King pen amp ink animation More recent hits Pirates Freaky Friday National Treasure Disappointme nts The Alamo Kind Arthur Around the World in 80 Days 20012002 tried Who Wants to Be a Millionaire 4times a week rebounded with Desperate Housewives Lost amp Grey39s Anatomy HOW PIXAR CAME TO BE Had a previous deal with Disney beginning in 1991 with Toy Story 1995 shared box office receipts and licensing revenues Disney retained the right to make sequels to movies such as Monsters Inc Hits Toy Story Toy Story 2 A Bug39s Life Monsters Inc Finding Nemo The Incredibles Cars all digital animation Steve Jobs former Apple chief executive also owned half of Pixar talks of a deal with Disney broke down when Michael Eisner was CEO DISNEY AND PIXAR Cars was to be their last joint effort Disney39s new CEO Robert ger worked well with Jobs agreed to be a major partner with iTunes releasing two ABC hits to Video iPod ABC39s release of popular programs helps cement the success of video iPods New relationship helped hasten the merger Jobs was the largest Disney shareholder PIXAR SUCCESS Toy Story 3 2nd highest grossing animated film of all time worldwide Toy Stoy 3 amp Cars 2 the most expensive Pixar movies ever made Brave 13th Pixar film to open in the 1 spot only 1 with a female protagonist Up the second animated film to be nominated for quotBest Filmquot Academy Award Beauty amp the Beast was the first Pixas has released 15 films amp received 210 awards UPCOMING PIXAR FILMS The Good Dinosaur Finding Dory Toy Story 4 Coco DISNEY ANIMATION amp BUENA VISTA SUCCESSES Six of the top 15 alltime highest grossing films 14 Pirates on Stranger Tides 2011 13 Toy Story 3 2010 12 Pirates Dead Man39s Chest 6 Iron Man 3 5 Frozen 4 Marvel39s the Avenger OOOOOO NEWS CORP 2 0 20th Century Fox Fox Broadcasting Network My Network TV FX Fox News Channel Fox Business Network Movies Fox Sports Networks National Geographic Channel Madison Square Garden Network HarperCoIIins Wall Street Journal global newspapers 25 O amp Os